VTEX Kit Look is a native feature of the VTEX platform, which allows a merchant to create one or more pages with product kits that can be sold together or separately. The idea is to encourage the purchase of several products at once.
In fact, every time a customer buys the complete kit or more than one item available in a kit, the Average Ticket of your e-commerce increases. In other words, this feature increases the chance that your customers will consume more with each purchase.
HOW THE VTEX KIT LOOK WORKS
I will give a practical example of how the VTEX Kit Look works. Let's say that a consumer enters your online store and does a search for "tie". He clicks on the first search result and finds a look kit page.
This look kit page contains the searched item, ie the tie, but not only that. She also has pants, a shirt, a belt and a pair of dress socks. The consumer can select one, two, three or all items in the kit, as he wishes.
While selecting the kit products, the consumer can choose the color, size and quantity of each one, among other variables. In the end, just click on “Buy selected products” to go to the checkout.
However, if you want to buy just the tie or just the pants, for example, the consumer can click on the “Buy separately” button located below each product. And if you prefer the complete kit, just click on the “Buy look” button.
The VTEX Look Kit, in short, is very common in fashion stores. However, it can also be implemented in online stores that sell electronics, furniture, cell phones, books, home appliances and other categories.
ADVANTAGES OF THE VTEX KIT LOOK
The most obvious advantage of this feature is that it motivates the consumption of several products in a single purchase. Therefore, you increase the chance of you increasing the Average Ticket of your e-commerce.
In addition, Kit Look enhances the shopping experience. Consumers can choose the products they want on a single page instead of looking for each one of them on different pages. This streamlines the entire process.
By streamlining the purchase, this feature gives more margins for impulse buying. In impulse buying it is important that the consumer does not have time to think. That is, the faster the product selection process can be, the better.
HOW TO ACTIVATE THE FEATURE IN YOUR VIRTUAL STORE
Enabling this feature requires advanced configuration in the online store. Therefore, it is recommended that this be done by a certified VTEX partner agency.
The e-Plus Agency , for example, has been a VTEX partner since 2015. Since then, this agency has produced more than 300 online stores for companies in Brazil and abroad, in addition to numerous e-commerce evolution projects.
To talk about the VTEX Kit Look with the e-Plus Agency, just click on the button below:
