VTEX Day 2026: Complete guide and e-Plus discount coupon

The Brazilian digital retail market is facing a point of saturation, where the mere existence of an online store no longer guarantees survival . Unfortunately, managers who remain isolated in their daily operations end up ignoring the profound changes in consumer behavior and software architecture. As a result, the customer acquisition cost (CAC) skyrockets, while the conversion rate stagnates, creating a scenario of low profitability that can compromise the future of the business . In this sense, participating in VTEX DAY 2026 becomes a strategic necessity.

VTEX DAY is recognized as the largest digital commerce event in the world . In fact, for over 15 years it has been connecting global and regional leaders in retail, technology, and innovation . Therefore, to prevent your brand from becoming obsolete, it is essential to be present at the edition that promises to transform digital commerce into a vibrant and dynamic territory. Below, we detail what to expect from this immersion and how to take advantage of the exclusive e-Plus coupon to secure your spot.

VTEX CITY DAY

VTEX DAY 2026 takes place on April 16th and 17th at São Paulo Expo . This edition, for the first time, presents the concept of the "VTEX DAY City ," an immersive experience that transforms content into action and encounters into real business opportunities . Indeed, the event breathes movement, collaboration, and a vision for the future in each of its vibrant corners.

Confirmed speakers and trends

So far, some big names have already been confirmed for the event's stages:

• Frederico Trajano (Magazine Luiza): Focus on ecosystems and omnichannel retail;
• Fabio Coelho (Google): Trends in search and Artificial Intelligence;
• Fernando Modé (Boticário Group): Customer experience and loyalty;
• Cíntia Moreira (Dengo): Sustainability and brand value;
• Marcelo Braga (IBM): Technological infrastructure and security.

The presence of these leaders confirms that the market is focused, above all, on Customer Experience (CX) and deep data integration . In this scenario, e-Plus's strategy for 2026 focuses on helping operations use these connections to increase LTV ( Lifetime Value ). It is worth noting that VTEX DAY has a history of bringing in icons such as Barack Obama, Malala, and Lewis Hamilton , precisely to inspire this mindset shift and reinforce the importance of grand business visions.

Networking

Furthermore, participating in an event of this magnitude allows unprecedented access to the global retail decision-making ecosystem . In this context, the networking done at “VTEX City DAY” acts as a catalyst for practical solutions. In other words, by circulating through the stands and corners, you establish strategic partnerships that, in fact, reduce logistical friction or optimize payment gateways through smarter integrations.

It's worth highlighting that this collaborative environment is the ideal place to exchange experiences with other managers facing similar challenges . Therefore, the VTEX DAY City is not just an exhibition space, but a vibrant territory for technical and strategic exchange. Furthermore, e-Plus has been a sponsor of VTEX Day since 2016 and, for this reason, we will be present for the 10th consecutive year.

In this way, our presence once again reaffirms our role as expert implementers alongside our partners. After all, for e-Plus , technology only makes sense when it generates solid, scalable processes and, above all, when it is supported by a network of contacts that drives mutual growth.

IN SUMMARY: EVERYTHING YOU NEED TO KNOW ABOUT VTEX DAY 2026

• World's largest: It is the leading digital commerce event on the planet;
• Date and place: days April 16 and 17 from 2026, at São Paulo Expo;
• Global leadership: Connects world leaders in technology and retail;
• VTEX City: An experience that transforms digital commerce into a living territory;
• Exclusive discount: use the coupon EPLUS20 for 20% off the FULL PASS.

CONCLUSION

In short, VTEX DAY 2026 is the epicenter of decisions that will define retail leaders in the coming years. Consequently, ignoring this event means foregoing valuable insights that could optimize your conversion rate and reduce operational costs. As a VTEX partner and veteran sponsor, e-Plus invites you to take this strategic step with us.

Don't miss the chance to secure your FULL PASS ticket with a special benefit . Use the promotional code below and prepare your team for two days of total immersion in innovation.

e-Plus coupon: EPLUS20 (20% discount)

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FAQ – Frequently Asked Questions about VTEX Day 2026