Customer loyalty with E-goi: how to unify data and increase sales.
The Quebramar case: R$ 40,5 million (€6,5M) in sales through CDP and digital loyalty programs.
19/02/267 minutes reading
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Categories
Conversion, checkout, and payment: where lies the invisible problem in sales?
Understand the key factors causing your e-commerce business to lose money on last-click transactions and learn how to reverse this situation.
12/01/266 minutes reading
End-of-Year Sales: The Post-Black Friday Marketing Guide
Discover how to adjust your strategy for Christmas and retain the customers you acquired in November.
27/11/255 minutes reading
RD Station Marketing vs. RD Station CRM: Which one to use at each stage?
A common question among B2B managers is: “Do I need RD Station Marketing or RD Station CRM? Or both?”. Although they are part of the same family of solutions, each tool has different and complementary objectives. While RD Station Marketing focuses on lead generation, nurturing, and qualification, RD Station CRM organizes and accelerates […]
25/11/255 minutes reading
RD Station Marketing: How to Turn Contacts into Real Opportunities
Many B2B companies invest in paid media, trade shows, or sales prospecting and even manage to generate leads. But the problem soon arises: what to do with this base? Most companies stop there—they accumulate lists of leads that are never worked on, resulting in wasted time, effort, and investment. This is precisely […]
30/09/256 minutes reading
Google Ads for B2B: How to Generate Qualified Leads Predictably
B2B companies face a major challenge: how to generate opportunities predictably in a market where the buying cycle is long, involves multiple decision-makers, and demands trust? If you rely solely on referrals and seasonality, growth becomes unstable. That's why more and more industries and B2B businesses are turning to Google […]
23/09/257 minutes reading
10 relationship actions to retain customers
Go beyond discounts and discover how to create true fans for your brand after the sale.
27/08/258 minutes reading
The art of selling more: use data to profit
Discover how to analyze your customer behavior to offer new services, customize offers, and increase your online store's average ticket.
11/07/258 minutes reading
E-commerce offers: how to do it right?
Find out what an offer is in e-commerce and how to structure it correctly!
11/03/257 minutes reading
Blouse tax slows down imports of products worth up to US$42 by 50%
Check out the impact of the new import tax and the growth of national retail
03/03/254 minutes reading