e-Plus plans, operates, and optimizes campaigns on Google, Meta, TikTok, and Pinterest based on a unique acquisition strategy.
We integrate channels, data, investment, and business objectives to increase sales, improve media efficiency, and support e-commerce growth.
Replicating the same strategy across all platforms wastes investment. Each channel has its own formats, audiences, and intent signals—and should be activated according to its role in the consumer journey.
Visual content and formats showcase products, inspire new choices, and bring the brand closer to consumers who were not yet actively searching for it.
Instagram and Facebook expand brand engagement, work with lookalike audiences, and reconnect visitors through campaigns, catalogs, and remarketing.
Search, Shopping, and Performance Max connect the brand's offering to consumers who are already showing signs of intent and are closer to making a purchase decision.
When each platform operates in isolation, the investment loses efficiency, the interpretation of results becomes fragmented, and the CAC tends to grow without a clear explanation.
Without a shared view of the journey, Google, Meta, and other channels compete for attribution for the same sale, making it difficult to gauge the true impact of each platform.
The budget is divided without considering intent, incremental performance, margin, seasonality, or the true potential of each channel.
Advertisements are replicated without considering language, format, audience behavior, and the native features of each environment.
When a large portion of the investment is concentrated on a single platform, changes in auctions, policies, or performance can quickly compromise revenue.
The Premier Partner badge is awarded by Google only to agencies that achieve the highest level of performance, managed investment, and team certification. e-Plus maintains this recognition, with access to resources, betas, and direct support from Google unavailable to most agencies.
I want a certified Google partner.Google, Meta, TikTok, and Pinterest, operated by experts on each platform and integrated into a single dashboard, provide consolidated investment, performance, and results to guide media decisions.
Demand capture and conversion
Discovery, relationship, and conversion.
TikTok
Discovery and demand generation
Inspiration and purchase intent
The investment isn't tied to the initial setup. We track results on the integrated dashboard and adjust channels, audiences, campaigns, and creatives based on data and business objectives.
New formats, messages, segmentations, and hypotheses enter controlled testing cycles to identify opportunities for improvement.
We analyzed the results by platform, campaign, and stage of the journey—without relying solely on the ROAS reported by each account.
The budget is redistributed considering efficiency, margin, volume, scalability potential, and each channel's contribution to the result.
Validated campaigns receive increased investment progressively, based on their impact on CAC, ROAS, revenue, and profitability.
E-commerce businesses with significant investment, growth targets, and a need to integrate channels, data, and decisions to reduce dependencies and scale with more control.
When a large portion of investment and sales depends on Google or Meta, any fluctuation in auction, policy, or performance can compromise results.
Businesses that already advertise on Google and Meta want to expand to TikTok and Pinterest with strategies, experts, and formats specific to each platform.
Brands that increase investment but find it difficult to translate that increased funding into proportional revenue growth and new customers.
Brands that already have an agency or in-house team, but need greater strategic depth, channel specialists, and a consolidated media vision.
Google Premier Partner is the highest level of the Google Partners program, awarded annually to companies that meet the program requirements and are among the top 3% of performing participants in each country.
For e-Plus clients, this qualification represents proven experience in Google Ads, a high volume of managed investment, and closer proximity to the platform's ecosystem.
These are the priority platforms for our Media Management strategy due to their relevance to e-commerce and because they cover different stages of the customer journey, from discovery to conversion.
Other channels can be evaluated when they align with the target audience, objectives, and business model. In B2B operations, for example, LinkedIn Ads may make sense in specific strategies.
e-Plus' Media Management is structured for e-commerce businesses with active operations, growth targets, and sufficient investment to consistently test, measure, and optimize campaigns.
For operations seeking more significant performance gains, we recommend a monthly media investment starting at R$ 10.000, in addition to remuneration for management services. This level allows you to work with audiences, creatives, campaigns, and channels with a larger volume of data and learning capacity.
In the diagnostic phase, we evaluate revenue, margin, average ticket size, CAC (Customer Acquisition Cost), commercial objectives, and the potential of each platform to recommend the most suitable investment and distribution channels for the operation.
Google, Meta, and other platforms may attribute credit to the same conversion because they use their own measurement models, windows, and criteria.
e-Plus consolidates data from platforms, analytics, e-commerce, and sales results into a single dashboard. With an integrated view and shared analysis criteria, we reduce distortions and make more reliable decisions about the contribution of each channel.
Yes. Media Management can be contracted separately or integrated with Growth Commerce, combining paid traffic with SEO, AEO, GEO, CRM, automation, and other acquisition and conversion strategies.
Growth Commerce can also be part of CS Flex, e-Plus's broader model that brings together governance, prioritization, and coordinated access to multidisciplinary experts according to business needs.
Speak with an e-Plus specialist. We analyze your investment, channel mix, measurement, and key operational challenges to identify opportunities for performance improvements.
Fill out the form and our team will contact you to understand your current situation, growth objectives, and how well Media Management fits your operation.
Receive contact from one of our specialists by filling out the form below or via WhatsApp Tel: +55 11 98863-7077
