• chat gpt
• GEO
• perplexity
• SEO

ChatGPT and Perplexity already recommend products: will your e-commerce site appear?

A customer opens ChatGPT and types: “what is the best air fryer under R$ 500 for a family of four?”. In seconds, they receive three or four models, with name, price range and a link to buy, without having visited any stores. No Google search was done. The decision began and almost ended there. The […]

13/10/2610 minutes reading

• social proof
• reviews

Social proof with AI: how automated reviews and summaries increase trust in the sales funnel.

The way consumers decide where to buy has shifted. Before even opening a website, many people have already read reviews from other customers, and now they are also starting to read what artificial intelligence has summarized from those reviews. It is in this encounter that social proof with AI is born, where the use of technology […]

24/09/267 minutes reading

• customization
• average ticket

AI-powered personalization: the intelligent engine to multiply the average order value in retail.

Digital retail has undergone an irreversible behavioral shift. Modern consumers rarely have the inclination to browse through extensive catalogs in search of the ideal product. Today's browsing experience demands that the online storefront adapt in real time, anticipating purchase intent even before the first search is typed. It is in this context of […]

31/08/2610 minutes reading

• ai agents

AI agents in operations: the transformation of intelligent automation in e-commerce.

The digital retail market is undergoing a structural shift in how it processes data and serves consumers. According to Salesforce, 28% of retail organizations already use intelligent automation (agent AI), and another 44% plan to adopt it in the next six months. Investment in technology has moved beyond simply creating quick storefront displays to […]

27/08/267 minutes reading

• agentic commerce
• agency trade

Agent commerce: how AI agents will start buying for their customers.

AI agents already influence 20% of global online sales and are projected to generate up to US$5 trillion by 2030. Understand what changes in the buyer's journey and how to prepare your store to be found by those who buy on your behalf.

06/08/2611 minutes reading

• generative engine optimization
• GEO

GEO: Strategies for your brand to dominate search with artificial intelligence.

The heart of the strategy: how to make your brand the preferred answer for Artificial Intelligence.

03/07/2610 minutes reading

• ai agents
• b2a

B2A: How AI agents are redesigning sales, marketing, and customer service.

The rise of independent agents creates a new interlocutor for brands and forces companies to rethink digital optimization, reputation, and customer service before the competition gets there first.

16/06/2610 minutes reading

• chat gpt
• google
• perplexity

15 ways to get cited by ChatGPT, Perplexity, and Google: the new game of digital visibility.

How to structure content to be found (and cited) by new search engines.

02/06/268 minutes reading

• Branding
• brand
• digital marketing industry

Brand identity in the age of AI: how to grow without becoming just another one of the same.

When AI speaks for you, who guarantees it's still you?

21/05/266 minutes reading

• multimodal

Multimodal AI in e-commerce: what it is and why it will change the way you sell.

Understand the concept that is redefining the online shopping experience and why Brazilian digital retail is still missing opportunities.

07/05/268 minutes reading