How to combine Google Ads and Inbound Marketing to boost your sales pipeline

Many B2B companies still treat Google Ads and Inbound Marketing as isolated strategies. On the one hand, there are those who invest solely in paid media, generating leads quickly—but often without nurturing them and with a low conversion rate. On the other, there are those who invest solely in Inbound, generating content and automation workflows, but […]

14/10/256 minutes reading

5 Mistakes That Make B2B Companies Waste Money on Google Ads (and How to Fix Them)

Google Ads is one of the most powerful channels for B2B companies looking to generate qualified leads and predictable sales pipelines. But instead of being a driver of growth, it can become a money drain if not properly structured. Many managers have said things like: "I invested in Google [...]

07/10/257 minutes reading

• sponsored links
• digital marketing industry
• paid traffic

Mallet London achieves 102% advertising ROI with Meta Ads Advantage+ campaign

Discover the main solutions and results of this project!

12/02/254 minutes reading

• sponsored links
• digital marketing industry
• paid traffic

Natura sees 9% increase in sales after PMax Offline campaign

Brazilian multinational uses digital presence to accelerate sales in physical stores

06/01/255 minutes reading

• meta ads
• paid traffic

Laluna Modas achieves 79% increase in conversion using Meta Ads advertising solutions

With resources such as Pixel and Conversion API, Children's Fashion retailer saw a leap in sales

25/11/245 minutes reading

• ads
• sponsored links
• digital marketing industry

How to advertise on Black Friday 2024?

Put your e-commerce in the spotlight!

05/11/243 minutes reading

• Google ads
• digital marketing industry

80% of Google customers use AI-powered search ads

Discover some success stories of companies that used PMAX AI campaigns!

28/08/245 minutes reading

• Sponsored ads
• sponsored links
• digital marketing industry

Sponsored ads: 5 reasons to promote your e-commerce using this resource

Discover 8 platforms capable of generating paid traffic for your online store!

30/07/245 minutes reading

• Google Ads
• digital marketing industry
• PMax

Google AI: Grupo Magazine Luiza increases ROAS by 27% after using Artificial Intelligence in ads

Check out some cases about the use of Google AI in promoting e-commerce!

29/07/246 minutes reading

• sponsored links
• digital marketing industry
• paid traffic

Paid traffic on social networks: Facebook Ads reaches 59% of the internet user base in Brazil

Discover some of the best social networks to advertise in the country!

03/06/244 minutes reading