Categories

Core Web Vitals in 2026: How much does website speed affect conversion?

For a long time, website speed was treated as a matter for the technical team. However, in 2026, it became a topic for those who decide on the budget. Core Web Vitals began to influence three things that digital retail closely monitors simultaneously: Google ranking, paid media cost, and conversion rate. The change from […]

23/10/2610 minutes reading

Google with AI: How AI Mode and AI Overviews are changing your e-commerce organic traffic.

Google search is no longer just a list of blue links. By 2026, a large portion of searches will already return a ready-made answer at the top of the page, assembled by artificial intelligence. This is the effect of Google with AI, that is, AI Overviews, which summarize the answer above the traditional results, and the […]

16/09/268 minutes reading

Is Performance Max still worth it in 2026? The answer isn't the tool itself.

What determines campaign performance isn't Google's AI—it's the data you give it.

08/07/267 minutes reading

The arrival of Google's AI-powered virtual fitting room in Brazil and its impact on e-commerce.

How Generative Artificial Intelligence redefines trust and logistics in fashion retail.

01/07/266 minutes reading

Google Ads in 2026: What has changed in AI-powered campaigns?

The new role of artificial intelligence in Google Ads.

09/06/269 minutes reading

Product feed management: 5 mistakes in Google Merchant Center

How feed failures impact ROI, CAC, and performance in e-commerce.

14/01/265 minutes reading

Google Analytics 4: How to create and analyze conversion funnels

Learn how to map the customer journey and identify where you're losing sales.

15/12/255 minutes reading

Google Performance Max: The Ultimate Seasonal Guide

Master the tool and maximize your sales on Black Friday, Christmas and other holidays

20/10/258 minutes reading

Google Display Network: Boost Holiday Sales

Discover how to impact millions of customers, build your brand, and boost your sales, even after the initial search.

17/10/256 minutes reading

My Google Ads campaigns aren't converting: What should I do?

Understand the most common mistakes that lead to wasted money and discover how to optimize your campaigns for success.

14/10/256 minutes reading

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