• seasonal dates
• media management
• paid traffic

Seasonality and media planning in fashion: how to use the industry calendar.

Why do two fashion stores with similar products and budgets end the year with such different results? A large part of the answer lies in when each decided to advertise. In fashion retail, seasonality and media planning go hand in hand: the demand for clothing changes with the weather, commercial dates, and […]

07/10/267 minutes reading

• media management
• Pinterest
• pinterestads

Pinterest Presents 2026: the main highlights of the event

How many stores still build their entire media plan on Meta and Google and leave Pinterest out of the conversation? This question helps to understand why Pinterest Presents 2026 deserves the attention of those who work in digital retail. The platform's annual event brought together advertisers from around the world and left a message […]

06/10/269 minutes reading

• Children's Day
• children's day 2026

Children's Day 2026: 10 tips to sell even at the last minute.

And if, two weeks before the 12th, your store still doesn't have anything ready for Children's Day 2026, is it worth rushing to get it ready or is it better to let that date pass? It's worth it! Last year, Children's Day generated R$ 9,96 billion in Brazilian retail sales and recorded the best volume of […]

28/09/269 minutes reading

• Black Friday
• cyber monday

Cyber ​​Monday in Brazil: Is it worth investing beyond Black Friday?

After burning through energy, budget, and inventory on Black Friday, does it make sense to invest again the following Monday? Cyber ​​Monday often takes a backseat to the most famous Friday in retail, and many stores barely allocate any budget for it. However, this Monday has become, abroad, the biggest online shopping day ever recorded, […]

22/09/267 minutes reading

• Loyalty

Loyalty programs in 2026: the shift from points to data.

The Brazilian loyalty market generated R$ 6,3 billion in revenue in the first quarter of 2026 alone, an increase of 11,2% compared to the same period of the previous year, according to ABEMF (Brazilian Association of Loyalty Market Companies). But the number that best describes the current situation is not the growth figure. It's the breakage figure (the share […]

11/09/268 minutes reading

• automation
• e-mail marketing campaigns

Email marketing is not dead: the automations that still convert in 2026

Every year someone declares the end of email marketing, and every year it continues to deliver one of the highest returns in digital retail, while social media fights for an organic reach that only shrinks. If the channel is so outdated, why does it continue to sell? The answer is simple: what has aged is not the email. […]

10/09/268 minutes reading

• seasonal dates
• customer day

Customer Day: why the date has become a key element in the digital retail calendar.

Customer Day: why the date has become a key element in the digital retail calendar.

03/09/268 minutes reading

• first party data

First-party data: how to build your database without relying on third parties.

Would your e-commerce business survive tomorrow if all external sources of information about your customers disappeared? With the global tightening of privacy laws and constant changes in browser tracking rules, relying exclusively on media platforms to understand who buys from your store has become an operational risk. The transition to […]

13/08/267 minutes reading

• Father's Day
• E-commerce

Father's Day 2026: 6 last-minute strategies to sell more in e-commerce

Leaving things to the last minute is a habit of Brazilian consumers and an opportunity for those who know where to invest in the final stretch.

04/08/266 minutes reading

• paid media
• paid traffic

Paid media is booming: how to reduce dependence and sell more through your own channels.

Advertising has become more expensive and less predictable. See how email, WhatsApp, CRM, and SEO can sustain some of your sales without you having to stop advertising.

24/07/268 minutes reading