If in 2024 you were mainly using artificial intelligence to generate blog post ideas, know that the game has changed. The use of AI is evolving from a brainstorming tool to a highly specialized assistant, capable of generating code, creating images, and even organizing your life. An analysis based on data from the Harvard Business Review shows that the most practical and technical applications are growing explosively. The question is: is your e-commerce business taking advantage of this transformation or will it be left behind?
By the end of this article, you will understand exactly what the new trends in AI usage are and how to apply them to optimize your operations, marketing, and sales.
FROM COMPANION TO PROGRAMMER: THE NEW REALITY OF AI
The most notable change from 2024 to 2025 is the sophistication of tasks . While "Generating ideas" fell 5 positions in the ranking of uses, activities such as "Generating code" (+42 positions) and "Generating images" (+53 positions) skyrocketed.
This shows a clear maturation of the user . People no longer just want a creative partner; they need an efficient executor. For an e-commerce manager, this is the best possible news.
It means less time spent on repetitive tasks and more time focused on business strategy.
DIRECT IMPACT ON E-COMMERCE: 3 TRENDS TO WATCH OUT FOR
Analyzing this data, we identified three macro-trends that show how the use of AI is being reshaped for the digital business environment.
1- The rise of the “AI coder” and the “Instant Designer”
The two biggest improvements in the ranking were Generate code and Generate images . This is a game-changer for e-commerce.
- In practice: small adjustments to the layout of your store, creation of scripts protocols for Google Tag Manager or even debugging a simple bug can be solved with the help of AI.
- For marketing: the total dependence on a designer to create variations of banners for paid media campaigns.
This translates, for example, to the ability to generate product mockups and social media ads in minutes, allowing you to test more creatives, optimize ROAS (Return on Ad Spend), and accelerate time-to-market.
2- AI as an operations and business intelligence assistant
New categories have appeared in the ranking…
But the revolution goes beyond automating visual tasks. The real game-changer lies in using AI to generate business intelligence. Here at e-Plus , for example, this is already a reality in our daily work.
- Predictive analytics: We use AI tools to analyze complex client performance reports, identifying patterns and opportunities that would be nearly impossible to see manually.
- Content optimization: For e-Plus' own content, AI helps us test subject line variations for email marketing, predicting which ones will have the highest open and engagement rates.
- Efficiency in service: In selected projects, we implement AI solutions that optimize initial service, filtering requests and ensuring that the human team focuses on the most strategic cases.
This approach allows us to make data-driven decisions much more quickly and accurately, a direct benefit that we transfer to our clients' strategies.
3- The End of Generic Search and the Beginning of Precision
Interestingly, the "Specific search" category dropped 10 positions. This doesn't mean people have stopped searching, but rather that the way they search has changed.
Users are learning to create more detailed prompts and expect direct, applicable answers. They no longer want a list of links; they want the solution. Therefore, your blog content and product descriptions need to be designed to answer these direct questions, just as an expert would.
CONCLUSION: ADAPT OR BE LEFT BEHIND
The landscape of AI use in 2025 is clear: we are moving from the era of exploration to the era of specialized execution. Therefore, companies that know how to integrate AI to generate code, create visuals, optimize operations, and answer complex questions will come out ahead.
To ignore this evolution is to neglect the most powerful productivity and innovation tool of the decade.
Want to know how to apply these AI trends to scale your e-commerce business? Talk to one of our experts and discover how e-Plus solutions can prepare your company for the future.
FAQs about using AI
What has really changed in the use of AI from 2024 to 2025?
The main change was the transition from generic and creative uses (such as generating ideas) to highly specialized and practical tasks, such as generating programming code, creating images for marketing, and organizing complex management tasks.
How can I use AI to generate images for my e-commerce?
You can use tools like Midjourney or DALL-E 3 to create product images in different scenarios ( mockups ), banners for paid traffic campaigns, and social media posts, dramatically speeding up the creative process.
Is it worth using AI to help with programming my online store?
Yes, but it fundamentally depends on the complexity of the task.
For support and optimization tasks, AI is a fantastic co-pilot. It can accelerate a professional's work by generating snippet suggestions (HTML/CSS) for visual adjustments, creating scripts for tools like GTM, or helping to debug code snippets more quickly.
However, when it comes to customizations, integrations, or functionalities that affect the core of your e-commerce platform, the expertise of a specialist developer is irreplaceable. Professionals who master the architecture of systems like VTEX , Shopify , and others ensure that the code is secure, performant, and follows the platform's best practices – a level of discernment that AI does not yet possess.
In summary: use AI to increase the productivity of your technical team, but rely on experts to ensure the stability and scalability of your operation.
