Paid traffic for Instagram is a method of dissemination in which you, as an advertiser, pay to run and direct advertising for your brand and products to audience segments within the largest social photography network in the world.
It's worth mentioning that Instagram is not only the largest photo-sharing social network, but also one of the most engaging. To give you an idea, the " E-commerce Trends 2023 " study conducted by Octadesk and Opinion Box with 2 online consumers revealed that 65% of respondents search social media for products they intend to buy. Of these, 66% search on Instagram, 51% on YouTube, 33% on Facebook, 11% on TikTok, 10% on Pinterest, and 6% on Twitter. In other words, Instagram is booming for advertising.
That's why getting paid traffic on Instagram is so important for merchants like you who sell online. With that in mind, I have prepared a quick guide below that will help you create your first ads on this social network and thus generate visitors to your virtual store. Follow!
PAID TRAFFIC FOR INSTAGRAM: HOW TO CREATE CAMPAIGNS?
Basically, there are two ways to get paid traffic on Instagram, check them out below:
Instagram Ads
To generate paid traffic on Instagram with Instagram Ads, access your e-commerce app and profile. Soon after, click on “Tools for ads”, select the publication to be published and proceed. Next, configure the audience, budget, duration and distribution of the ad. Finally, click on “Create promotion”.
Facebook Ads
Log in to Facebook Ads Manager and choose your ad objective. Then, target your audience, set your budget, define where the ad should appear, select the format, and add a tracking link. Once that's done, publish your ad on Instagram and monitor its performance.
SUPPORT TO GENERATE PAID TRAFFIC ON INSTAGRAM
To achieve better performance with your ads, it's ideal to seek support from a Paid Media agency. e-Plus Agency , for example, has been operating in this sector for over ten years and has a team with Meta Media Buying Professional certification. This certification attests to our team's competence in creating and managing ads on Instagram Ads and Facebook Ads.
We provide services to e-commerce companies in Brazil, Portugal, Spain, Argentina, Colombia, Costa Rica, Ecuador and other countries. Anyway, to get the support of Agência e-Plus in the activity of generating paid traffic to Instagram, just click on the button below and start a conversation with us via messenger app right now:
