Hello, hello, friends of Agência e-Plus, how are you all? Ready for another great e-commerce success story? This time, I'll be presenting the case of Tineco, a company that started using Shopify Plus and expanded its operations across three continents. Stay tuned!
DISCOVER TINECO
Tineco is a company that manufactures and markets appliances for household cleaning . It was founded in 2002 in China by businessman Qian Dongqi, who currently has a fortune of US$1,7 billion, according to Forbes data (2024 data). Dongqi, who also owns Ecovacs Robotics, is among the 1.000 richest men on the planet.
Today, Tineco has a product mix that includes appliances such as floor cleaners, carpet cleaners, and vacuum cleaners. In addition, it also sells kitchen and beauty products such as the Toasty One toaster and the Moda One hair dryer.
More than manufacturing and selling, the company operates in research and development. In 2018, for example, Tineco launched a domestic appliance on the market that combined washing, cleaning and sweeping functions.
Ultimately, as soon as Tineco reached maturity, its founder decided it was time to begin global expansion. For this project, he decided to invest in an e-commerce platform. The chosen one was Shopify. Keep reading to find out more!
THE TINECO PROJECT WITH SHOPIFY PLUS
Until 2020, Tineco sold products through third-party stores. Therefore, the company was unable to have the freedom to implement new functions and scale the business appropriately. To improve this, we first launched an online store using the Shopify platform.
The following year, however, Tineco migrated to Shopify Plus , a more robust version of Shopify geared towards businesses with high consumer demand. Furthermore, Shopify Plus offered more tools for Tineco to expand its business beyond China's borders. With this platform, the Chinese manufacturer aimed to create multiple customized stores for each region without incurring additional costs. Learn more about these solutions in the next section!
SOLUTIONS
Among the Shopify Plus solutions for the Tineco project I can mention, for example:
- Possibility of creating new stores with support for languages and currencies of each country;
- Panel with visualization of the operations of new websites, facilitating the management of global e-commerce;
- Panel with visualization of traffic sources and other data;
- Combination of apps that add functions and improve the shopping experience in online stores;
- Adding reminders to customers to encourage repeat purchases;
- Option to buy now and pay later.
With these and other Shopify Plus solutions, Tineco was able to boost its cross-border growth. Today, the company has e-commerce in China, Malaysia, Singapore, Australia, France, England, the United States, Canada and other countries in America, Europe and Asia. This expansion generated impressive results, which you can see below.
RESULTS OF THE TINECO PROJECT WITH SHOPIFY PLUS
After implementing the project with Shopify Plus, Tineco achieved:
- 2.253% increase in sales after launching the online store in the USA;
- 223% in the use of “buy now, pay later” plans during the Black Friday;
- 100% Google speed score improvement on new sites.
As seen, Shopify Plus took Tineco to another level. By freeing itself from third-party rules and platforms, Shopify Plus gave Tineco greater freedom to deploy new features, scale the business, and build a global brand.
HOW TO IMPLEMENT A PROJECT WITH SHOPIFY PLUS?
To do as Tineco did and implement a project with the Shopify Plus e-commerce platform, rely on the support of Agência e-Plus. Agência e-Plus has been Shopify Plus certified since 2023 and is therefore qualified to create, migrate, integrate, test, evolve, promote, and manage e-commerce projects using this technology.
The e-Plus Agency has more than 10 years of experience in the market and, in the meantime, has produced more than 400 e-commerce and Digital Marketing projects for companies such as Pirelli, Xerox, Pierre Cardin, Le Coq Sportif, Speedo and Wahl in countries such as Brazil, Portugal, Spain, Costa Rica, Ecuador, Argentina and Colombia, among others. You can also hire from anywhere in the world. To do this, click the following button and start a conversation via the messenger app right now:
