The floral designer Tetê Castanha is the creative director and takes care of all the curation of the brand, she has always been passionate about flowers and throughout her career she has taken several courses on floral art in London and Paris, today with her team, she has her work in several residences and corporate environments that seek exclusivity.
To bring to more people its inspirations in the world of flowers, Tetê Castanha also offers courses and workshops for those who want to venture into this universe, after all, flowers are food for the soul.
The challenges
The main objective of the Tetê Castanha project was to be able to bring the entire shopping experience from the physical store to the online one with a personalized layout that well represented all the care and affection that each order is attended to.
The Project
The new Tetê Castanha store was implemented using the VTEX platform and its layout implemented in the CMS Framework.
The stage of creating the layout took into account the company's history of serving many personalities from the world of TV and music to obtain the best shopping experience for its customers.
On the home page, the consumer can already see the arrangements, bouquets, orchids and many other product options and already has the facility to add to the cart with just 1 click. After adding it to the cart, it can be consulted through the Mini-Cart menu, thus facilitating the purchase process.
And to offer even more convenience to customers, we use the Scheduled Delivery feature, thus offering the possibility of predicting the time of delivery. That way, customers don't have to wait longer than necessary to receive their product or even set the time when their recipient will receive the gift.
The e-commerce also has an area for Subscriptions and Events where Estúdio TETÊ CASTANHA offers a series of customized products and services so that customers always have floral arrangements according to their environment, theme or specific need. So he can hire exclusive creations for home, office or to make any occasion even more unforgettable exactly the way he envisioned.
Results
By following all the best practices recommended by Google for good on-page SEO results, after launching its new e-commerce site, Bella Iluminação achieved a 25% increase in organic traffic , resulting in significant savings in lead acquisition.
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