AB Test deco.cx is a tool available in the Content Management System (CMS) deco.cx, which allows you to compare the performance of different components of your online store such as buttons or page titles, for example. This way, you can always choose the component that generates the best results.
HOW DOES THE AB DECO.CX TEST WORK?
The deco.cx A/B Test works very simply. To use it, you just need to select the page or section you want to test and get started. Simple as that, the system does not require complicated configurations. Using this feature, it is possible to test numerous variables. Carry out, for example, tests of:
- buttons;
- Product images;
- Product titles;
- Product descriptions;
- Sales texts;
- Banner;
- Any element of your online store.
Finally, the A/B test from deco.cx allows you to perform traffic tests, across multiple variables, by device, by region, etc. For example, you can create a specific banner that will only appear in the online store in Rio de Janeiro and another that will only appear in São Paulo. Or, if you wish, test how an element of your store works on a device like an iPhone. This way, you can quickly discover which idea converts best and where.
ADVANTAGES OF USING DECO.CX A/B TEST
One of the advantages of using deco.cx A/B Testing is that, this way, you won't need to hire a specific platform for it. In other words, instead of adding a new system to your e-commerce platform to carry out this type of test, simply use the resource that is already available in the deco.cx CMS. In effect, the costs of your e-commerce operation decrease.
Furthermore, with deco.cx you can consistently perform A/B testing. This will allow you to continuously improve your online store. This will certainly help you increase lead and customer conversion . Therefore, it's worth implementing!
HOW TO IMPLEMENT?
To implement the deco.cx CMS and take advantage of its innovative solutions in your online store, rely on the support of Agência e-Plus. Agência e-Plus has been certified in deco.cx since its inception and is therefore qualified to create, deploy, migrate, integrate, support, train, and consult on this technology.
The e-Plus Agency has already implemented several projects with the deco.cx CMS, including one for Lojas Torra. Soon after migrating to the deco.cx CMS, Lojas Torra improved its performance from 27 to 94 on Google PageSpeed Insights, making it the fastest store in Brazil, according to the Allomni Ranking cited by Mundo do Marketing.
Hiring the e-Plus Agency to carry out your project with the deco.cx CMS is very simple. Start by clicking the button below and starting a conversation with our team via the messenger app right now:
