E-commerce is constantly evolving and every year it is important to be aware of market trends.
E -commerce has been showing increasingly higher figures in Brazil year after year, and this is already a clear trend for the coming year. This is mainly due to increased internet access and the growth in credit granted by companies, as well as the increasing confidence that the population has shown in making purchases online.
However, this trend is logical and nothing new. Throughout this article, we will present 3 trends for E-Commerce that you probably don't know yet, and by knowing them, you can prepare your online store to meet the new expectations and the new reality of the Brazilian market for 2015.
Trend 1: E-Commerce via Facebook
At the beginning of the year 2014, Facebook made available a new tool that allowed users to be able to buy tickets to events with just the click of a button on the social network.
As it continues to expand, the trend for 2015 regarding Facebook is that a similar button will also appear in groups, making it possible to purchase products or acquire services directly from user posts in groups or even from page posts.
Therefore, it becomes even more important that your virtual store is in line with Facebook, so that new communication strategies can be adopted in order to increase profitability from E-Commerce.
Trend 2: E-Commerce by Google
One of the news announced by the internet giant for the year 2015 points to an even greater growth scenario for E-Commerce from the use of the search engine to make purchases of the most varied products.
According to the report released by Google in November 2014, from the first half of 2015 it will be possible to buy directly from virtual stores by typing certain terms in the search.
Given this new reality, it becomes even more important for your company's website or online store to rank among the top results on Google. This will make it much easier to sell your products , without even requiring users to visit your website.
Trend 3: Mobile E-Commerce
With the increase in the number of sales of smartphones and tablets and the increase in the number of E-Commerce applications for smart devices, another trend that points to the year 2015 is the growth of the so-called Mobile Commerce or E-Commerce Mobile. .
In this way, the company that wants to reach this new market share must have a virtual store prepared for these types of mobile devices and, therefore, also take advantage of this opportunity.
3 E-Commerce Trends in Brazil for 2015: Conclusion
Through the 3 trends we presented in this article, you can better prepare yourself for what will dictate the new directions of the E-Commerce market in Brazil in 2015. With small modifications to your online store and the adoption of new communication strategies, your business can also benefit from everything that will be trending next year.
