• seasonal dates
• media management
• paid traffic

Seasonality and media planning in fashion: how to use the industry calendar.

Why do two fashion stores with similar products and budgets end the year with such different results? A large part of the answer lies in when each decided to advertise. In fashion retail, seasonality and media planning go hand in hand: the demand for clothing changes with the weather, commercial dates, and […]

07/10/267 minutes reading

• black friday 2026
• media management
• paid traffic

The biggest mistake with paid traffic on Black Friday

Your store is ready for Black Friday. But is your paid traffic ready for a Black Friday where artificial intelligence decides a large part of the bidding, audience targeting, and ad delivery? This question separates those who will sell from those who will spend. Paid traffic has become the most sensitive channel of […]

08/09/268 minutes reading

• black friday 2026
• paid traffic

Black Friday 2026: Why starting to plan now determines the outcome.

Black Friday 2026: Why starting to plan now defines the outcome. When does your Black Friday start to "sell"? If the answer is "in November," it's probably too late. Most successful businesses define their offers, inventory, and media budget months before the peak and arrive at the last minute...

30/07/267 minutes reading

• paid media
• paid traffic

Paid media is booming: how to reduce dependence and sell more through your own channels.

Advertising has become more expensive and less predictable. See how email, WhatsApp, CRM, and SEO can sustain some of your sales without you having to stop advertising.

24/07/268 minutes reading

• meta ads
• paid traffic

Meta Ads in 2026: Automation, dynamic creatives, and the new role of the traffic manager.

The platform changed its delivery engine: now the creative defines the audience, and the traffic manager's job has shifted.

10/07/2610 minutes reading

• cro
• paid media
• conversion rate
• paid traffic

Low conversion rate? 7 hypotheses to validate before increasing your media budget.

Discover why doubling your advertising investment won't save your revenue if the core of your operation continues to drive customers away from your store.

20/05/269 minutes reading

• paid traffic

Digital campaigns at risk: How external volatility drains your ROI.

Understand why ignoring the political and economic landscape can silently inflate your customer acquisition cost (CAC).

07/01/266 minutes reading

• media management
• paid traffic

Fashion and strategy: how Vila Romana structured its journey from content to performance

About Evolution The partnership between Agência e-Plus and the Vila Romana brand was built based on Paid Traffic strategies, focusing on performance, automation and long-term results. About the Client Vila Romana is a Brazilian menswear brand with a long history, founded in 1953. It offers a […]

25/05/252 minutes reading

• media management
• paid traffic

Tattoo and inbound: how Electrik Ink generated more revenue with nutrition and automations

About the Partnership The partnership between Agência e-Plus and the Electrik Ink brand was built based on Paid Traffic strategies, with a focus on performance, automation and long-term results. About the Client Electrik Ink operates in the manufacturing segment of tattoo and micropigmentation products, standing out for the production of machines, […]

25/05/251 minute reading

• digital marketing industry
• paid traffic

Intention Economy: The Future of Digital Marketing

How data-driven, desire-driven marketing is transforming e-commerce

20/05/257 minutes reading