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media management paid traffic

Fashion and strategy: how Vila Romana structured its journey from content to performance

  • Strategy support
  • +27% revenue approved general
  • + 25 % new clients

About Evolution

The partnership between Agência e-Plus and the Vila Romana brand was built based on Paid Traffic strategies, focusing on performance, automation and long-term results.

About the Client

Vila Romana is a Brazilian menswear brand with a long history, founded in 1953. It offers a variety of clothing, from formal tailoring to casual wear, focusing on quality and good value. The company has stores throughout Brazil and also stands out for its own handcrafted tailoring and the possibility of personalized adjustments, guaranteeing a perfect fit.

The solution

The e-Plus Agency developed a tailor-made plan, with:

  • Continuous deliveries and focus on data-driven evolution.
  • Diagnosis of the main pains and opportunities;
  • Integration of teams and technology to scale results;

Obtained Results

The deliveries brought clear advances in the brand's key indicators, contributing to greater engagement, sales and digital presence.

Obtained Results

  • Customized strategy
  • Performance monitoring and continuous evolution
  • We saw a 27% increase in overall store approved revenue and +25% new customers.

This partnership remains active and solid, reinforcing Agência e-Plus’ commitment to consistent results over time.

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