How did a small Swedish company manage to expand its digital business to over 100 countries in four years? This article addresses exactly that topic, showcasing another success story from the Shopify Plus e-commerce platform.
Shopify Plus , for those unfamiliar, is a headless platform . This means it operates with a separate back-end from its front-end . As such, this platform allows for much easier integration of third-party applications and the addition of components and content compared to monolithic platforms, which typically have their back-end and front-end intrinsically linked.
Recommended for growing companies that intend to sell to other companies and, more than that, that aim to expand nationally and internationally, Shopify Plus has all the most modern requirements for developing and managing e-commerce on a global scale. Swati can certainly confirm this. Check it out next!
SWATI HISTORY
Founded in 2019 by entrepreneur Vishal Nanda and makeup artist Swati Verma in Stockholm, Sweden, Swati is an online store specializing in colored contact lenses and cosmetics for women. Initially, the brand grew rapidly, especially in Scandinavian countries, sparking a desire among the founders to go further, that is, to cross more borders.
From modest beginnings, the founders hired a common e-commerce platform, which worked to some extent. But from the moment Swati began to show signs of growth beyond Sweden and adjacent countries, this platform began to demonstrate its limitations.
One of the limitations is that, being monolithic, the old platform made it difficult or even prevented updates to the online store. It was a real struggle to integrate functionalities and/or integrations into the website, processes that took weeks, if not impossible.
So, faced with this scenario, the founders decided that it was necessary to have more modern technology. A technology capable of offering greater flexibility for rapid changes and global expansion of the brand. That's when the Shopify Plus e-commerce platform came into play. Keep reading to learn more about this story!
THE SWATI PROJECT WITH SHOPIFY PLUS
Swati's project with Shopify Plus consisted of the international expansion of the brand to countries around the world. Furthermore, the company aimed to create a global community of customers. Basically, the project aimed to migrate to Shopify Plus to accomplish everything that the old platform could not do.
SOLUTIONS
There were several Shopify Plus solutions for Swati's project. Among these solutions we can mention, for example, the following:
- Ease of use;
- Small and fast learning curve;
- Extensive resources for app integration, thus facilitating project scalability;
- Ecosystem of plug-and-play apps for service, payment, advertising, management, etc.;
- Currency conversion in checkout from the virtual store to 119 countries;
- Automatic translation into the consumer's language;
- Regionalized taxes.
With these and other Shopify Plus solutions, Swati began to transcend the borders of Scandinavian countries, fully embracing cross-border commerce . Today, the company operates in more than 100 countries. See below for some results of this project!
RESULTS
With Shopify Plus, Swati achieved:
- 40% growth in conversion rate;
- 45% increase in revenue in main markets;
- 30% reduction in customer acquisition costs;
- 900% (10 times) faster in integrating new team members;
- 100 (more than) countries served by the company.
As you can see, Shopify Plus provided Swati with much more dynamics. Soon after the migration, the company began to have more control over the store's components and it was easier to implement new resources. Anyway, the implementation of Shopify Plus gave Swati superpowers and she can do this with her e-commerce too. Find out more in the next topic!
HOW TO IMPLEMENT AN E-COMMERCE PROJECT WITH SHOPIFY PLUS?
To implement a project with the Shopify Plus platform, turn to e-Plus Agency. e-Plus Agency has been Shopify Plus certified since 2023 and is therefore qualified to create, migrate, integrate, test, configure, upgrade, redesign , evolve , scale, promote, and manage projects with this technology. In addition, e-Plus Agency provides consulting, advisory, and training services for you, the merchant, and your employees.
With more than 10 years of history, the e-Plus Agency has carried out more than 400 e-commerce and Digital Marketing projects for companies such as Pirelli and Xerox, for example, in Portugal, Spain, Argentina, Ecuador, Colombia and Brazil , among other countries. You can also hire from anywhere in the world. Well then, do like other smart companies that have already done this! Click the button below and start a conversation with our team right now:
