Hello, hello, friends of the Agência e-Plus blog, how are you? Today I come to comment on another important piece of news from the world of e-commerce. Simba uses Shopify Plus, becomes an international company, and earns more than 8 figures.
Shopify, it's worth mentioning, is an e-commerce platform owned by the Canadian multinational Shopify Inc. Headless , this platform integrates with multiple other platforms, software, and apps, thus enabling composable commerce . It is especially ideal for use by rapidly growing companies, as is the case with your company and also Simba, whose case study I will present next. Keep reading!
MEET SIMBA
Founded in the early 2000s, Simba started out selling yarn for mattress production in the UK. In 2002, the company started creating and selling its own mattresses, selling more than 1 million units.
Over time, the brand developed various types of mattresses and began distributing them to retail stores in the region. The company also expanded its product mix , starting to sell comforters, bedspreads, and pillows, among other items.
Soon, however, the need for expansion came. Simba's management then began to dedicate itself to the task of internationalizing the store. For this, a powerful e-commerce would be needed, which operates in different languages and currencies. That's where the idea of using the Shopify Plus platform came from.
SIMBA’S PROJECT WITH THE SHOPIFY PLUS PLATFORM
When Simba began to emerge on the national scene in the United Kingdom, there were already companies such as Casper and Leesa in the region, which dominated the market. However, Simba's management was not intimidated. On the contrary, using Shopify Plus, she created online stores in France and Germany. With the success of the project, Simba decided to expand its online stores to more than 10 countries. Today, the company is consolidated as one of the biggest mattress brands in the world.
SOLUTIONS
To internationalize and start selling mattresses in several countries beyond the United Kingdom, Simba needed flexible solutions. Shopify Plus provided these solutions by ensuring, for example, the independence of the stores. That is, Simba's stores in each country have different logins, despite using the same back-end.
Indeed, each store has its own messages, images, and content. Furthermore, they offer differentiated checkouts , according to the demands of each country. Thus, international consumers can buy and pay with their country's currency or with the currency that makes the most sense for them.
Shopify Plus also allowed Simba to include the most appropriate payment methods in each store, according to the customs of each country. In the United Kingdom, for example, credit cards are widely used. In other countries, not so much. These and other solutions provided excellent results.
SIMBA RESULTS WITH THE SHOPIFY PLUS PLATFORM
With the Shopify Plus platform, Simba achieved:
- US$100 million (more than) in global sales;
- Operating in more than 10 countries, thus laying the foundations for global trade;
- Sales with payment in multiple currencies;
- Growth at scale.
Remembering, finally, that Simba managed to stand out in a market that already had big brands. For these and other reasons, it may be worth implementing a project with the Shopify Plus platform.
HOW TO IMPLEMENT A PROJECT WITH THE SHOPIFY PLUS PLATFORM?
To implement a project using the Shopify Plus platform, turn to e-Plus Agency. e-Plus Agency is Shopify Plus certified and therefore qualified to create, migrate, evolve, integrate, promote, and manage online stores using this platform.
The e-Plus Agency operates in Brazil, Portugal, Spain, Argentina, Colombia, Costa Rica, Ecuador and other countries. To hire, click the button below and start a conversation via the messenger app right now:
