Salsa Jeans recently achieved a remarkable feat. By using a feature of the E-goi Marketing Automation platform, the company almost doubled its average order value without compromising its marketing team's time. Check out this success story below!
HISTORY OF SALSA JEANS
Salsa Jeans is a Portuguese multinational company in the jeanswear industry . It originated in the city of Famalicão in 1994, founded by the siblings Filipe, Beatriz, and Antônio Vila Nova.
A few years later, the Vila Nova family decided to open a second store in Porto. With the success of this one, the brothers also opened another in Lisbon and another in Braga.
Back in 2002, Salsa began its international expansion. Today, it has a presence in more than 40 countries, including Spain, Japan, Belgium, and China. In addition, it also has an online store.
Later, in 2008, Salsa Jeans was acquired by the Sonae conglomerate. The company has been using the E-goi platform services since 2015, achieving an E-mail Marketing opening rate of up to 50%. But with this rate decreasing in recent months, the company decided to invest in a new project with E-goi. Keep reading to find out more about it!
THE SALSA JEANS PROJECT WITH E-GOI
Given that email open rates had decreased, Salsa Jeans approached E-goi to implement a more personalized communication project, tailored to each lead 's behavior. The idea was to discover each lead 's preferences and send the perfect email at the most opportune time. Fortunately, E-goi had a solution up its sleeve for this. Read about it in the next section!
SOLUTIONS
The E-goi platform's solution for the Salsa Jeans project was to use Send Frequency Artificial Intelligence to manage communication. This AI analyzes the last 6 months of lead behavior history , which includes email open and click-through rates, for example. In Salsa's case, 12 months were monitored.
Based on this analysis, Send Frequency creates templates with the best times to send emails to each lead . This way, each lead receives the most relevant messages at the right time, resulting in a much higher open rate than if the emails were sent manually by the marketing team.
Emails are sent automatically. In other words, Send Frequency employs Artificial Intelligence and Marketing Automation, which is a powerful combination of tools for companies that want to have more assertive communication. The results speak for themselves, check it out in the next topic!
RESULTS OF THE SALSA JEANS PROJECT WITH E-GOI
Using AI Send Frequency, from the E-goi platform, Salsa Jeans achieved great success, managing to increase its opening and click rates on emails. This, in turn, increased not only sales, but also the average ticket. In practice, Salsa obtained:
- 30% opening of communication by leads at the recommended time;
- 75% openness of communication by leads same day recommended;
- 73% increase in average ticket;
- 56% growth in the minimum email opening rate;
- 9% growth in the click rate on emails compared to manual campaigns;
- 94% average increase in revenue product.
As you can see, the Send Frequency AI on the E-goi platform proved to be a very useful solution for Salsa Jeans. Maybe this is what you, the merchant, need to implement now to reactivate sales, especially in your online store. Then find out how to implement this feature!
HOW TO IMPLEMENT A PROJECT WITH E-GOI?
To implement a marketing project using the E-goi Marketing Automation platform, rely on the support of Agência e-Plus. Agência e-Plus has been E-goi certified since 2023 and is therefore qualified to create, migrate, test, evolve, and manage Email Marketing, Marketing Automation, Digital Marketing, and Inbound Marketing campaigns using this technology.
With more than 10 years of tradition, the e-Plus Agency has carried out more than 400 e-commerce and Marketing projects for companies such as Xerox and Pirelli in Portugal, Spain, Costa Rica, Argentina, Colombia, Ecuador and Brazil. You can also hire from anywhere in the world. To do this, click the following button and start a conversation via the messenger app right now:
