E-commerce routine is the term that defines the sequence of activities that an entrepreneur who has a virtual store must carry out every day, and also over the weeks and months, to keep his business active.
DAILY E-COMMERCE ROUTINE
The daily e-commerce routine basically covers:
- invoice orders: you should, for example, check the orders placed by customers on your virtual store's panel and issue the Invoice. Do this at least twice a day (morning and afternoon);
- prepare the shipment: right after issuing the Invoice, go to your stock and separate the items. Then place the items in a package labeled with the customer's address;
- Submit Orders: as soon as the packages are ready, send them to the post office, carrier, collection points or to your courier service fulfillment;
- check returns: In your daily e-commerce routine you should find time to check for product returns and exchanges. In the case of exchanges, you will need to resend;
- Optimize ads: whether on Google Ads, Meta Ads or another platform, get used to checking the performance of your ads. Also, make optimizations where necessary;
- follow the leads: Still within the daily e-commerce routine, you must follow up with leads. Use a platform such as RD Station, which includes Lead Scoring and Lead Tracking.
It's important to remember that while you're performing all these tasks, you also need to handle customer service. You need to assist customers by phone, on social media, and through the online store's chat. Respond to objections and questions quickly. You can use apps like e -Ask , which facilitate this process.
WEEKLY E-COMMERCE ROUTINE
During the week, you should find time to carry out other tasks such as product management, for example. Check your stock, buy whatever you need to restock, make content improvements to the online store's product pages, etc.
Other tasks that enter the weekly e-commerce routine are sales and marketing analysis. Track the metrics and make sure you keep everything in order i.e. with a positive ROI.
Whenever possible, do tests like the AB Test in order to improve the performance of your virtual store. Develop improvements, hire third-party applications and services that can improve the performance of your online sales channel.
MONTHLY E-COMMERCE ROUTINE
The monthly e-commerce routine involves carrying out financial analyzes in order to verify whether your business is in good health or not. In addition, once a month you need to dedicate yourself to taking care of the bureaucracy of your e-commerce, making the Simples Nacional payment, among other things.
SUPPORT AND CONSULTING
The e-commerce routine is very demanding, especially for those with small teams or who work alone. But you can always request help from a specialized team like Agência e-Plus , for example, which offers support and consulting in e-commerce. To learn more about this, click the button below and start a conversation via messaging app:
