Never in Brazil has there been a period of digital transformation as intense as the current one. Today, more than ever, entrepreneurs across the country are looking day after day for resources for e-commerce, that is, for good tools to set up a virtual store.
In fact, entrepreneurs like you don't just want to set up an online business. Above all, they want the e-commerce to evolve, gain more market, increase the company's revenue and everything else.
Well, to help them, I've gathered in this post 10 practical tips, which include choosing the e-commerce platform, omnichannel processes and Performance Marketing, among other things. Keep reading and stay in the loop!
RESOURCES FOR E-COMMERCE: PRACTICAL TIPS
When looking for e-commerce resources, pay attention to the following tips:
01 - E-commerce platform:
When choosing an e-commerce platform, keep in mind that you should start small, but think big. That is, it is necessary to hire one that follows the growth of your operation. Migrating an online store consumes time and money. So choose the right platform from the start so you don't have to change in the long run.
02 - Evaluating the history:
To evaluate which e-commerce platform is best , use Google News. Check the latest news about acquisitions, investment rounds, and industry updates. Additionally, observe which and how many customers the platforms you intend to use acquire per month or per year. This can attest to the financial health of the company that owns the platform.
03 - Customization:
Right after evaluating the history, take a look at technical aspects such as the ability to customize. Make sure, for example, that the platform will give you more freedom to create your store layout. This is important because in a market with many competitors, design can be a differentiator to win and retain more customers.
04 – Expansion to the marketplace:
Find out if the platform you intend to hire allows you to transform your virtual store into a marketplace. If this is possible, then you can market the catalog from other stores within your online store. This will undoubtedly increase your Average Ticket, improve organic indexing on Google and guarantee you commission on each third-party sale.
05 - Omnichannel:
Check if the platform you want to use has omnichannel features. If so, it should allow for " Pick up in store" purchases , where the customer buys online and picks up the product at the physical store, among other multichannel experiences, in addition to the traditional online purchase with home delivery.
06 - Logistics:
Note the ability of the e-commerce platform to manage multiple distribution centers. The greater the potential, the better, because then you will be able to have distribution points in each region of Brazil. This means that it will be possible to serve even the most distant customers from your headquarters at a lower cost.
07 - Checkout:
The checkout, which starts when the customer clicks on “close order”, is the most important moment of the shopping journey within your e-commerce. This has to be an easy, agile process and, preferably, without the use of passwords and without obstacles. The checkout in general depends on the e-commerce platform and therefore needs to be evaluated before hiring.
08 - Integrations:
Check if the platform allows extensions through systems that already exist on the market. Consider, for example, whether it can integrate ERPs, WMSs, means of payment and other resources. See if it offers API integrations. In other words, find out if it allows you to increase and increase the power of your online store.
09 - Updates:
Analyze how the platform evolves over time. Find out if it releases news periodically. This is important because as we are thinking of a medium and long-term project, the system must follow the growth of your store in that time. The market changes, technologies change and the platform must always evolve.
10 - Performance Marketing:
Once your online store is up and running, you'll certainly need to promote it. Think about what your offers will be and which media you'll use to advertise. In addition, it's essential to track the results. Performance monitoring can be done by an internal e-commerce team or by a performance agency focused on e-commerce.
Not least, it is worth saying that in e-commerce we will always need to plan, execute, analyze and evolve. E-commerce, as we say, is not a XNUMX-meter race, it is a marathon. We need to take a breath to get there. With a lot of work we reach our goals.
As soon as you can, click on " How to choose an e-commerce platform " and learn about 10 more important factors.
