Raia Drogasil buys Onofre and becomes the most powerful online and offline pharmaceutical retail brand in Brazil.
The acquisition process began in February and was completed this July 2019, according to an information note from the Money Times website.
Thus, the great challenge to be faced by the company in the coming months will be the integration of the sales systems of the networks.
Also, access and read the post " Linx buys Millennium ". This way, you can learn how Linx will optimize its omnichannel systems used to integrate physical and virtual stores like yours.
RAIA DROGASIL BUYS ONOFRE: NEXT STEPS
With the acquisition, according to Money Times, Raia Drogasil will start in August 2019 a series of processes of integration and optimization of its brands.
In effect, actions such as:
- Change from the Onofre flag to Raia or Drogasil in physical stores
- Closing of 8 Onofre stores due to low performance or overlap with other stores
- Transformation of the Onofre brand into a synonym for low prices in the online environment
- Reinforcement of the Raia and Drogasil brands as synonymous with speed of delivery and convenience
- Integration of network sales systems
- Integration of the general balance of networks
In addition, an Onofre distribution center that was headquartered in the Mooca district of São Paulo has already been deactivated.
Finally, with these measures, it is expected that Onofre stores, which currently sell R$ 500 thousand per month each, will approach the numbers of Raia Drogasil stores, which sell R$ 800 thousand per point per month.
PHARMACEUTICAL RETAIL NUMBERS
According to data from the Federal Council of Pharmacies (2016) there are approximately 82 thousand pharmacies in activity in Brazil.
Together, they earned BRL 57 billion in 2017, according to the QuintilesIMS Institute.
With such high revenue, the Brazilian pharmaceutical retail sector is considered the sixth largest in the world, according to IQVIA research mentioned on the FIA website.
In this scenario, on the shelves of pharmacies there are not only medicines, but hygiene and beauty products and even foods such as special milks.
Access and read the article " E-commerce strategies for seniors " as well. Discover how to sell to people over 50 in e-commerce.
HOW TO INTEGRATE A PHARMACY WITH E-COMMERCE
Integrating your physical pharmacy with an e-commerce site can help you increase your sales.
To do this, simply use a platform like Linx Commerce , for example, which already comes with a native ERP system.
An ERP system allows you to integrate the stocks of your virtual store with those of physical stores.
In this way, with a unified business, it is possible to improve service on both sales fronts.
So, with a strategy omnichannel you certainly increase your chances of making more sales and generate more growth opportunities for your business.
