In e-commerce, paid traffic is what is called the flow of visitors that you, a shopkeeper, attract to your virtual store through sponsored advertisements or other types of advertising that require investment in money. You can run these ads on search engines like Google, on marketplaces like Amazon, on social networks like Facebook, for example, as well as on news portals, blogs and their partner sites. In this context, knowing how much it costs to invest in paid traffic is the first step for anyone who wants to attract an audience through ads.
HOW MUCH DOES IT COST TO INVEST IN PAID TRAFFIC?
Recently, Nuvemshop released the report “ NuvemCommerce 8th Edition (2023) ” which presents the behavior of e-commerce entrepreneurs based on the opinions of more than 2.000 online retailers. According to this report:
- 39% of shopkeepers invest up to R$300,00 per month;
- 21% invest between R$301,00 and R$1.000,00 per month;
- 14% invest between R$1.001,00 and R$5.000,00;
- 3% invest between R$5.001,00 and R$10.000,00;
- 1% invest between R$10.001,00 and R$15.000,00 per month;
- 2% invest amounts above R$15.001,00 per month;
- 19% did not invest in paid traffic in the year the survey was carried out.
Also according to the NuvemCommerce study, 22% of high-income retailers invested up to R$15.000,00 per month in ads. Meanwhile, 37% have already worked with influencers through paid partnerships or a barter model.
As can be observed, small retailers invest little in paid traffic. Meanwhile, retailers with revenue above R$50.000,00 invest between R$1.000,00 and R$15.000,00 in paid media . Remember that the greater the investment, the greater the potential return.
HOW TO IMPROVE THE PERFORMANCE OF YOUR PAID MEDIA?
Now that you know roughly how much to invest in paid traffic, it's time to learn how to create ads with better performance, that is, with lower costs and better results. To do this, hire the e-Plus Digital Marketing Agency , which is a Meta Media Buying Professional certified and a Google Premier Partner . These certifications ensure high quality in the creation, publication, and management of ads on Google Ads, Facebook Ads, Instagram Ads, and other major advertising platforms today. To discuss your paid traffic project with our team, simply click the button below and start a conversation via messaging app:
