VTEX Promotions is the name given to discounts that shopkeepers who use the VTEX platform can grant to customers of their virtual stores with a view to making more sales. These discounts can relate to shipping, a free gift or one or more products added to the cart.
On the VTEX platform, retailers can apply a number of rules that, depending on the context of each purchase, determine how each discount should be applied. These rules are linked to parameters such as zip code ranges, minimum cart value and product lists, for example.
Anyway, in VTEX Promotions, you can offer discounts in two ways, they are:
- Naming: gross amount discount like R$50,00, for example;
- percentage: Percentage value discount like 5% off a product or cart.
Under these conditions, the VTEX platform allows you to work with 6 types of promotions, find out more below!
TYPES OF VTEX PROMOTIONS
As said, there are 6 types of VTEX promotions. On this platform, you, a shopkeeper, can work with promotions of the following types:
- Regular: allow you to offer discounts combined with various conditions, restrictions and benefits;
- buy together: ideal for granting discounts on products placed in the cart at the same time;
- more for less: discount when the customer puts several units of the same product in the cart;
- progressive discount: the more products the customer puts in the cart, the greater the discount;
- buy and earn: customer gets a benefit like free shipping, for example, when buying a product;
- Campaign: they have regular promotion actions plus options such as gifts for sellers.
Anyway, use each of them as needed.
HOW TO APPLY?
To create VTEX Promotions, follow the step-by-step instructions below. First, access the "Promotions and Fees" module of the VTEX platform. Then, click on "Promotions" and the "New Promotion" button. Next, select the type of promotion. Choose, for example, " Regular Promotion ". Fill in the fields for this promotion and click save.
If you need support creating and managing VTEX Promotions, know that you can always turn to e-Plus Agency. e-Plus Agency specializes in the VTEX, VTEX IO , and Fast Store VTEX platforms , and has been certified since 2015. Click the button below to start a conversation with us and learn more:
