Pontofrio is now Ponto. Via Varejo, owner of the brand, started the change in the third week of April 2021, which mainly aims to convey more joviality, modernity and innovation to the public.
The brand “Ponto Frio”, for those who don't know, originated from the translation of Coldspot, an extinct brand of refrigerators in the USA. Coldspot survived until 1976, so its "copy" surpassed it in longevity.
Founded by Alfredo Monteverde in 1946 in Rio de Janeiro, today Ponto :> has 219 physical stores in the Midwest, Southeast and South regions of Brazil. In addition, it has an e-commerce. The company mainly sells furniture, electronics, laptops and home appliances.
PONTOFRIO NOW IS POINT: WHAT CHANGES?
According to what was published in the online media, Via Varejo has already changed the visual identity of 160 of its physical stores in a single day. Ponto's sales team also received new uniforms and badges.
Furthermore, the brand's app debuted the new layout. The same thing happened with the online store . The URL, however, retains the old name. At the top of the site, consumers can click on a link that leads to a video explaining the new brand.
According to Via Varejo's Marketing Director, Ilca Sierra, the brand took a leap with the change. She became younger, modern and innovative. “It brought more protagonism and an irreverent, humorous and digitally focused personality”, she revealed.
As you can see, brands also evolve. You need to keep an eye on this aspect. A change can improve the way people see your company in the marketplace. And that, in turn, can help you sell more.
As soon as you can, click on " Brand awareness " and understand what brand awareness is.
