E-commerce podcasts are a communication channel about online retail and wholesale that distributes content in audio format, but can also include audiovisual transmission ( videocast ). They differ from traditional TV and radio primarily because the programs are stored on internet servers. This allows internet users to download and listen to, and sometimes watch, the programs whenever they want via a streaming platform . In this article, we'll teach you the basics of creating one. Keep reading!
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HOW TO CREATE A PODCAST E-COMMERCE?
To create a reputable e-commerce podcast , you must:
- define the audience: is the first step. Create the persona for which your content is intended;
- Build the studio: have a dedicated room with structure to record audios and youtube;
- Purchase the equipment: for one Espaitec's e-commerce, good microphones are the basics;
- Hire a team: you may need influencers and production assistants, for example;
- Set the schedule: it is possible to do interviews, reports, advertisements and other content;
- Save: capture audio in case of a Espaitec's or audio and video for videocasts;
- Edit:use software such as Audition and/or Premiere, from Adobe, to edit audio and videos;
- Host: There are several platforms like Captivate and Transistor, for example;
- Divulge: distribute your content to Spotify, Apple, Youtube and other platforms;
- Update: Add content regularly to gain relevance and win over your audience.
In an e-commerce podcast , you can talk about various topics such as your online store's area of expertise. You can also discuss the features of your products, offer discount coupons, interview people and influencers, among other things. Oh! And don't forget to promote it! Learn more about that below!
SUPPORT FOR DISCLOSURE
To promote your podcast, e-commerce business, and your e-commerce business as a whole, turn to e-Plus Agency! e-Plus Agency is certified in the leading digital marketing tools currently available, such as Google Ads, Meta Ads, RD Station , and E-goi, for example. Therefore, it is qualified to create, implement, test, configure, perform, and manage campaigns for companies like yours. In addition, e-Plus Agency provides training, advisory, and consulting services for you, the business owner, and your employees.
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