Pantone Colors or Pantone Color System is the most important color coding system in the world today. It appeared in history in 1963 to serve as a basis above all for the printing industry. Today, however, it is used in a number of other industries, including on the commerce fronts and in Marketing.
Pantone , the company behind the system, is headquartered in New Jersey, in the United States . It sells color guides, catalogs, palettes, samples, manuals, and training materials, among other products and services.
Each color in the Pantone color system has a number. This, in turn, allows designers and other professionals to classify, select, match, control, reproduce and communicate colors accurately and efficiently.
In addition, since the 2000s, Pantone has chosen the colors of the year, which influence design and consumerism around the world. To do so, the company studies color trends over the last 12 months. She investigates the use of color in fashion, social media and even politics, among other areas. In December, finally, she publishes the result.
In 2018, for example, Pantone chose “Ultra Violet” as the color of the year. In 2019, the “Living Coral”. In 2020, the “Classic Blue”. And in 2021, the colors Illuminating and Ultimate Gray were chosen.
According to the company, the color of the year reflects the preference of people and consumers at a time. Thus, it should be used in consumer products and even in the design of sales interfaces. Keep reading and learn more!
PANTONE COLORS: THE COLOR OF THE YEAR IN COMMERCE
For trading companies, the Pantone Color of the Year can be useful for:
- Design new products for the market;
- Create beautiful sales interfaces for physical stores and e-commerce;
- Create graphics and interfaces for social networks;
- Renew the interfaces of virtual stores;
- Inject into the navigation items of an e-commerce site to generate more influence;
- Produce more attractive and persuasive ads;
- Develop packaging for physical commerce and e-commerce;
- Create items for merchandising.
Pantone has color schemes that range from print to the web. The company guarantees the similarity of colors in both environments. In this way, you can be sure that you will be able to maintain a beautiful and equivalent look in all formats.
As soon as you can, click on " Colors in e-commerce " and read a complementary post.
