Wearable commrece is commerce through wearable technologies
Wearable is an English term that has been used to define so-called wearable technologies such as watches, glasses, clothes, etc., many of which can be connected to the internet and e-commerce, which in this case is called wearable commerce.
Wearable Commerce is therefore the online marketplace where retailers like you can market products via wearable internet-connected technologies to consumers.
According to a study by the website Statista, 14% of Americans used a wearable such as a Fitbit, Garmin Watch or Apple Watch to make purchases in the three months following September 2017. As you can see, wearable commerce is a branch of the e-commerce that is booming. And the trend is that it will reach unimaginable levels soon.
In this context, technologies such as headphones that connect to apps like Google Assistant or Siri, for example, can help consumers search for products and make purchases through " voice control " while keeping their hands free for other tasks.
Jewelry such as earrings, bracelets, rings, necklaces and anklets, among other such wearables, can help consumers better understand their own habits and, therefore, make better purchases in multiple categories.
Glasses will be able to create augmented realities that will facilitate the visualization and even the experimentation of products. With this, consumers will be able to get to know each item better before purchasing them.
With the growth of the Internet of Things , which by 2020 will have 30 billion everyday devices such as refrigerators, televisions and vehicles (in addition to wearables) connected to the internet, wearable commerce has a whole potential to be developed in the future.
