E-commerce administrators who don't like security certifications forgive me, but security is critical, as it eliminates one of the worst fears of e-consumers and improves the shopping experience.
I say this because I know that the main concern of Latin American consumers when they enter an online store is the lack of security regarding the use and/or protection of their personal data.
In this context, the Online PaymentsJourney survey revealed that Mexicans, Chileans and Brazilians prefer to shop on sites that have payment security certifications.
People from specific target audiences such as the elderly, for example, are even more demanding in this regard. Most of these people will only buy from your site if you demonstrate that it is 100% secure.
Hence the importance of presenting on the pages of your virtual store a seal such as the Site Blindado, which ensures the protection of your site against harmful interventions such as:
– Attacks by hackers and crackers
– Malware infections
– Data cloning
– Thefts of card and account information
According to the company Site Blindado, which provides the protection, the Site Blindado Seal increases the credibility of your online store, which, with a better reputation, can increase the conversion of visitors into buyers by up to 15%.
