Want to know what CRM is? It is an acronym for the term Customer Relationship Management (from English), which in Portuguese means Customer Relationship Management. In effect, CRM is software that serves the stated purpose in its own name.
This, however, is a basic definition. Therefore, I recommend that you deepen your knowledge on this topic. Keep reading this article to learn, for example, some functions of a CRM and also how to integrate it into your e-commerce.
Also access and read the post " CRM e-commerce ". Understand, therefore, why this system is important for managing your online store.
WHAT IS CRM AND WHAT IS IT FOR?
CRM is a software that serves to manage the relationship with your company's customers and thus generate more sales. It can be installed on a local computer or in the cloud. In any case, this system can count on modules aimed at activities such as:
- Sales funnel management;
- Lead generation and management;
- History of lead, suspect, prospect, customer and customer;
- Email Marketing Automation;
- Omnichannel;
- Prediction, forecasting, activation, automation and sales management;
- Gamification.
There are several CRMs on the market, most of them in the cloud, which allows you to manage the relationship with your customers from your home office, your company, your home and/or from anywhere in the world with internet access.
For example, well-known CRMs are Salesforce, Pipedrive and Zoho. Some are more viable for industries, others for services and still others for physical commerce and also for electronic commerce, as you will be able to know in the next topic of this text.
Access and read the post “ CRM Email Marketing ” as well. Discover four advantages of integrating these two systems into your e-commerce.
HOW TO INTEGRATE CUSTOMER RELATIONSHIP SOFTWARE INTO YOUR E-COMMERCE
Integrating CRM software with an online store can be done via API . This process requires the services of a programmer, who can be hired through job portals and freelance platforms.
Furthermore, if you prefer, you can hire software integration services from e-commerce agencies. An agency like e-Plus, for example, has front-end and back-end programmers capable of performing this task.
Access and read the post " Applications for online stores " as well. Discover, in this way, multiple applications that will increase the power of your e-commerce.
ADVANTAGES OF E-COMMERCE CRM
By integrating a CRM into your e-commerce and your e-commerce and omnichannel, you will be able to integrate your customers' data and, in this way, offer them a personalized experience in multiple sales channels.
Through a CRM, it is possible to track the history of accesses and purchases, discover the reason why a customer abandoned a cart and, on top of that, present an ad with an irresistible sales proposal, for example.
As you can see, a CRM gives you a more comprehensive view of the behavior of your target audience. In this way, it allows you to carry out actions aimed at serving, winning over and retaining more people.
Access and read the post " Customer Feedback " as well. Learn about seven resources for obtaining customer reviews on your e-commerce website.
