Google Analytics 4 has just come out of the oven, a version that aims to offer, above all, greater precision when measuring website data. The new Google Analytics comes with Machine Learning at the core and focus on e-commerce. So, you need to know and maybe even start using it in your virtual store.
If you don't know, Google Analytics is software that measures user access data on websites. When used in e-commerce, it allows you to understand consumer preferences.
According to Google, this is the biggest review done to Analytics in ten years. In this 4th edition, virtual store owners like you can use the system to better understand the life cycle of their customers and thus predict trends, among other things. Find out more about it then!
As soon as you can, also click on " Google Analytics for e-commerce " and learn about 10 reports you should keep an eye on.
THE NEW GOOGLE ANALYTICS
The new Google Analytics comes with a number of useful features for monitoring e-commerce sites. Therefore, we can already say that it is fundamental in any Marketing strategy for virtual stores.
This 4th version of the software comes with:
- Machine learning that shows data trends and generates actionable insights;
- Flexible measurement approach with the idea of adapting to a future without Cookies;
- Customer-centric measurements instead of platforms;
- Unified web measurements with those of apps;
- Native integrations with other software such as Google Ads;
- Privacy updates;
- Simplification and reorganization of reports;
- New metrics that allow you to predict things like “potential revenue”, for example.
As you can see, Google Analytics is smarter, more flexible and focused on users. At the same time it is more organized and intuitive, among other things. Next, learn more about the advantages of using version 4.
ADVANTAGES
The new Google Analytics makes it easier:
- Better understand the customer lifecycle from the first purchase;
- Find insights that help you generate more sales in your online store;
- See trends and demands for products;
- Know which products are in increasing demand due to new customers;
- Know why some customers spend more than others;
- Obtain higher value customers;
- Understand how various channels (Youtube, Google search, emails, etc.) work for your store;
In addition, the system calculates the probability of turnover, which allows you to create a better Marketing investment strategy. With this you can understand the future actions of your customers and consumers and anticipate them!
Anyway, it's worth using Google Analytics 4. By the way, Google's instruction is that you add a new property to the new system. In this way, you will be able to benefit from the new features of this latest version, but without interfering with the properties already implemented.
As soon as you can, click on " How to create a Google Analytics account " and learn how to integrate your store.
