The E-goi Marketing Automation platform continues to help companies across all segments increase brand awareness and sales. This time, Norsafe used the E-goi platform's newsletter tool to promote its products and, in doing so, managed to increase traffic by 35% to its online store. This is today's success story. Stay tuned!
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HISTORY OF NORSAFE
Norsafe's story began in 2005, when its founder, whose name is not publicly known, launched a store selling occupational safety products in Cortegaça, in the Aveiro region of Portugal.
In 2012, after 7 years of progress, the company implemented a quality certification system based on the NP EN ISO 9001 standard. In this way, it began to better organize its internal processes, ensuring greater satisfaction for its customers.
Today, Norsafe customers can purchase products both in physical stores and through the company's online store . It's worth noting that Norsafe sells its products to the national market in Portugal, as well as to the international market.
Among the products that Norsafe sells we can mention, for example, hearing protectors, gloves, glasses, boots, masks, helmets and waterproof and windproof trousers, as well as signaling items such as signs and tapes.
Recently, with a view to increasing visibility, Norsafe’s directors searched the market for a Marketing tool capable of generating a good return. Then, they discovered the E-goi Marketing Automation platform, with which they started a project. Keep reading to find out more!
NORSAFE PROJECT WITH E-GOI
Norsafe's project with E-goi consisted of several goals, such as generating more traffic to the online store and, in this way, boosting brand visibility. In addition, it aimed to increase the conversion of new customers and customer loyalty. Check out which E-goi tools Norsafe used to try to achieve these goals!
SOLUTIONS
Norsafe used several solutions from the E-goi platform to achieve its objectives, including:
- Email Marketing with a newsletter weekly for company contacts;
- SMS Marketing;
- Push Notifications;
- Messages for recovering abandoned carts;
- Tracking of behavior in e-commerce;
- Marketing Automation;
- Detailed reports to track sales data and check performance.
It is important to mention that E-goi integrated perfectly with the e-commerce platform that Norsafe uses. This way, Norsafe can include products from its online store directly in email marketing messages, facilitating sales. With these solutions, the results were impressive. Take a look below!
RESULTS OF THE NORSAFE PROJECT WITH E-GOI
With E-goi, Norsafe obtained:
- 23% average open rate for messages E.;
- 35% increase in online store traffic on days when newsletters were sent.
As you can see, E-goi has boosted Norsafe's communication, driving and projecting the brand nationally in Portugal and internationally as well. E-goi is therefore the perfect Marketing Automation platform for companies like yours that aspire to growth. Learn how to implement it in your e-commerce in the next section!
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HOW TO IMPLEMENT E-GOI IN YOUR E-COMMERCE?
To implement E-goi in your e-commerce, use the support of Agência e-Plus! Agência e-Plus has been certified on the E-goi platform since 2023 and, therefore, is qualified to plan, implement, test, configure, evolve, update and manage projects for companies like yours using this technology.
In Portugal, the e-Plus Agency operates through the VTEX BOOST program , which aims to implement and manage projects using the VTEX e-commerce platform integrated with the E-goi Marketing Automation platform. Contact us for a quote!
Learn more about the e-Plus Agency!
e-Plus Agency has over 10 years of history and, in that time, has completed more than 400 large e-commerce and digital marketing projects for companies such as Reconflex, Magazine 25 , and Rede Torra, for example, in Portugal, Spain, Brazil, Costa Rica, Colombia, Argentina, and Ecuador, among other countries. You can also hire us from anywhere in the world. To do so, click the button below and start a conversation with our team via messaging app right now:
