In e-commerce, Organic Marketing is a Marketing concept that aims to attract consumers' attention to an e-commerce site such as a virtual store, marketplace or blog, for example, through organic content strategies.
Organic content, in turn, is all content published on the web freely, that is, without any type of sponsorship. Blog articles, videos for Youtube, posts for social networks and even descriptions for sales pages of virtual stores, for example, fall into this category.
In fact, while sponsored content is served through ads that disappear when the budget runs out, organic content circulates on the web for free and indefinitely. But to be successful, organic content needs care that usually involves actions in the area of Search Engine Optimization (SEO).
SEO for e-commerce
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In this context, Organic Marketing professionals are responsible for producing, publishing, analyzing and optimizing organic content and SEO. The goal with this is, first and foremost, to attract views and clicks, which at some point can culminate in lead and sales conversions. That's the plan.
ADVANTAGES OF ORGANIC MARKETING
Organic Marketing can provide several benefits to an e-commerce like yours. Through it it is possible to:
- Build a credible status for your e-commerce brand through content;
- Attract more visitors to your online store and e-commerce blog;
- Attract qualified visitors, who are easier to convert into leads and customers.
It is also worth mentioning that Content Marketing has better cost-benefit compared to other types of Marketing. It does not incur any cost per click. On the contrary, the more clicks, the lower your cost. So, I think it's worth trying to implement.
ORGANIC MARKETING IN NUMBERS
Organic marketing has existed since the web began, meaning it's been around for a very long time. However, it's 2022 and it seems to remain inexhaustible. To give you an idea, according to research conducted by the content intelligence company Conductor with 350 marketing professionals responsible for the domain names of large companies with more than 1.000 employees and medium-sized companies with 500 to 1.000 employees, the results revealed that:
- 20% of respondents saw a significant increase in their Organic Marketing budget compared to 12 months ago;
- 86% of organizations with high organic maturity expect their Organic Marketing budgets to increase over the next 12 months.
In addition, the same study found that 90% of companies with high organic maturity saw an increase of at least 5% in website performance. These data reveal that in addition to growth in the area, Organic Marketing has generated good results.
HOW TO IMPLEMENT?
Implementing Organic Marketing requires above all a team specialized in content production and SEO. In addition, it is also necessary to have software such as Semrush and Google Analytics, among others, and to know how to use them properly.
Not always a company like yours can handle this. But luckily, it is possible to hire a Digital Marketing agency, which will certainly be able to put into practice all the Organic Marketing strategies you need.
The e-Plus Agency , for example, specializes in promoting e-commerce businesses. Our team includes content production and SEO experts who are at your disposal. To hire us, click the button below and start a conversation with us via messaging app:
