Meta Ads is one of the main marketing tools today and more and more brands are discovering this truth. The shoe store Mallet London, for example, recently used this platform to promote its products and the results were magnificent. They obtained a 102% Return on Investment (ROI). Read this success story now!
HISTORY OF MALLET LONDON
Mallet London is a UK company that manufactures luxury footwear and sells it through an online store to various countries around the world. Its history began in 2015 when partners Tommy Mallet and Evren Ozka observed a market gap for this type of product.
Mallet currently sells footwear and clothing for men and women, adults and children. Its products are often named after iconic London neighborhoods and streets.
The product mix includes sneakers, flip-flops, boots, flats, and luxury shoes. In addition, clothing such as shorts , t-shirts, blouses, and pants complete the list. And there are also accessories like socks and tennis wipes.
Mallet London was implementing a Marketing strategy that was working, but at the same time was stagnating. Therefore, its directors decided to change to a more radical project with the help of Meta Ads. Learn more about this project below!
MALLET LONDON PROJECT WITH META ADS
Mallet's recent project with the Meta Ads advertising platform consisted of:
- Increase paid traffic to your online store;
- Acquire new customers;
- Reduce costs and ensure more profit for the company.
The implementation of this project would take place in a highly competitive business environment. Therefore, the solutions would have to be very good to generate the success that the directors of this e-commerce wanted. Keep reading to learn more about the solutions!
SOLUTIONS
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Now, continuing with our topic, the Meta Ads solutions that Mallet London used were:
- Advantage+ Positionings: this solution automatically optimizes ads to increase their exposure and make better use of the campaign budget;
- Advantage+ shopping campaign: with machine learning algorithm , this solution can reach more valuable audiences, but with less setup time. It is ideal for retailers focused on performance;
- Advantage+ Catalog Ads: this solution uses machine learning algorithm to create personalized ads, according to the most relevant products in your catalog;
- Conversions API: manages event data via Application Programming Interface (API). This makes it possible to optimize ad targeting and measure results at a lower cost.
In addition, Mallet's project also relied on other Meta Ads solutions, such as automatic advanced matching and Pixel, which respectively improve ad matching and track conversions. Through these and other solutions, the luxury footwear retailer achieved excellent results, as can be seen in the next topic. Keep reading!
PROJECT RESULTS
In a comparison of Meta Ads’ Advantage+ campaign with previous campaigns that did not feature Advantage+ solutions, Mallet London achieved:
- 44% reduction in cost per purchase;
- 66% increase in revenue;
- 102% increase in advertising ROI.
It is important to mention that throughout the Mallet London project period, Meta Ads Advantage+ campaigns accounted for 50% of the revenue generated in the account. This represents an unprecedented return in the brand's history.
This case study , along with others we've already presented here on the blog, proves that Meta Ads and Advantage+ campaigns truly generate excellent results for e-commerce companies. So, how about giving it a try?
