Hello, hello, friends and readers of the e-Plus Agency blog! How are you all doing? Guess what day it is today! Today is case study day , folks, an e-commerce case study . To be more precise, I'm about to present the success story of LeSportsac, which migrated to the Shopify Plus platform and increased its online store sales by 12%. Stay tuned!
- As soon as you can click on “ShopifyPlus” and learn about the main features and advantages of this e-commerce platform!
DISCOVER LESPORTSAC
LeSportsac is a famous American brand in the manufacturing and retail of handbags , luggage, and accessories. With 50 years in the market, this brand has numerous stores in various countries, including Brazil, where it sells collections designed by leading names in world fashion design.
As the first company in the sector to use ripstop nylon in the production of bags, LeSportsac is recognized as an innovative brand. Its bag collections often feature colorful prints, designed to appeal to a younger audience.
LeSportsac's headquarters are located at 32 Greene Street, in New York, a place that embodies the brand's avant-garde spirit. There, the company has a physical store with 5.500 square meters, where consumers can truly immerse themselves in the brand's products, concepts and creative essence.
In e-commerce, however, LeSportsac was not doing very well. The old platform did not meet the company's ideals. It was then that the company's directors decided it was time to change platforms on the digital channel. They decided to migrate to Shopify Plus.
THE LESPORTSAC PROJECT WITH SHOPIFY PLUS
The shopping experience on the old platform didn't match the shopping experience customers had with LeSportsac in physical stores. Furthermore, back-end changes took months to implement, and traffic spikes caused crashes and lost sales in the online store.
In fact, LeSportsac's project with the Shopify Plus platform aimed above all at creating unified commerce capable of providing brand cohesion online and physically. Migrating to Shopify Plus gave LeSportsac the chance to synchronize the experience across both channels.
SOLUTIONS
Soon after migrating to the Shopify Plus platform, LeSportsac now has solutions such as:
- Back-end simplified process that allows the virtual store to evolve much more quickly;
- Front-end clean that allows for a more satisfactory shopping experience;
- Using data to segment and personalize customer experiences. The virtual store started to create unique experiences for each consumer based on their previous involvement with the brand;
- Cohesion between the virtual store and the brand’s physical stores.
In this way, LeSportsac increased the tone on its main digital channel, matching or even surpassing competing brands in terms of online presence. With the migration to the Shopify Plus platform, the results came very quickly, as can be seen in the next topic. Keep reading!
RESULTS OF THE LESPORTSAC PROJECT WITH SHOPIFY PLUS
Through the Shopify Plus platform, LeSportsac achieved:
- 37% increase in orders;
- 20% increase in average order value;
- 7% growth in conversion rate;
- 12% increase in e-commerce sales.
In a highly competitive market such as the bags and accessories sector, numbers like these represent a true growth record. Anyway, it might be worth migrating to the Shopify Plus platform!
HOW TO IMPLEMENT A PROJECT WITH SHOPIFY PLUS?
To implement a project using the Shopify Plus platform, rely on the specialized support of Agência e-Plus. Agência e-Plus is certified in Shopify Plus and is therefore qualified to create, migrate, integrate, evolve, manage, promote, provide consulting, training, and support for this technology.
With more than 10 years of tradition, Agência e-Plus is the Digital Marketing and e-commerce agency preferred by manufacturers, retailers and wholesalers. This agency operates in Brazil, Portugal, Spain, Argentina, Colombia, Costa Rica, Ecuador and other countries. You can hire our team from anywhere via the internet. To do this now, click the following button and start a conversation with us via the messenger app:
