The importance of Digital Marketing lies in the fact that it is cost-effective and segmentable. And, in addition, it is able to generate visibility, influence and engagement for your e-commerce.
With Digital Marketing your online store can outperform big competitors.
More than that, with it you can make more sales and expand your business. Find out more about it later.
Access and read the post " Digital Marketing Agency SP " as well. This way, you can discover how to promote your company in the capital and other cities in the state of São Paulo.
IMPORTANCE OF DIGITAL MARKETING
You still don't know the importance of Digital Marketing?
Read, then, right now the 5 reasons to use it daily.
Find out, Digital Marketing provides:
1 - Economy:
A single 30-second ad on open TV can actually cost up to around R$700.
Well, with this amount you could run 10 years of daily sponsored link campaigns for e-commerce . This is considering a monthly budget of R$ 5.500,00.
Furthermore, if you applied that same R$700 to a Content Marketing campaign, you would be surprised.
With this budget, it would be possible to pay BRL 25 a year to a copywriter so that he could write, layout and publish a 900-word text for each working day of the year, over 28 years.
Therefore, there would be 240 robust articles year by year.
Thus, at the end of almost three decades, his e-commerce blog would have almost 7 thousand posts, quite dense and with images.
This would certainly give him extraordinary influence on the internet in the long run.
2 - Visibility:
In Brazil, on average, for every 100 people who visit a virtual store, only one makes a purchase.
Thus, to make 10 sales a day, an online store like yours needs to be visited by at least 1.000 different people in 24 hours.
In this context it is possible to glimpse, more than ever, the importance of Digital Marketing.
With its strategies such as sponsored links, inbound marketing, content marketing, etc., digital marketing has the potential to increase the visibility of your e-commerce business. Therefore, it can help generate the necessary visits to meet your sales goals.
3 - Segmentation:
With Digital Marketing it is possible to segment audiences by keywords, age group, gender, region and other parameters.
In this way, you will be able to reach only the audience that interests you and avoid wasting resources with audiences that are not the focus of your products and services.
You can use targeting in Sponsored Links, Social Media Ads, Email Marketing and Content Marketing campaigns, among other opportunities.
4 - Engagement:
Through digital marketing tools such as email marketing and social media ads, for example, you can generate engagement and customer loyalty.
That way, you can turn a sales conversion that was 1% into maybe 2%, 3%, 4% or more.
Imagine, for example, counting on a 5% conversion.
This means that for every 100 daily visitors to your online store, five would make a purchase, which is much more than what was mentioned in the “Visibility” topic.
5 - Influence:
The more you promote a brand through Digital Marketing, the more influential it becomes on the internet.
And if you do it right, this brand could one day even go beyond the digital world and spread through other sales and promotion channels.
Finally, when using Digital Marketing you gradually increase the power of influence of your brand in the market and, in this way, overcome most of your competitors.
Access and read the post " Why an e-commerce business should advertise during times of crisis ". Understand, then, how crises can become an opportunity for you to make your brand stand out.
ALL BUSINESSES NEED DIGITAL MARKETING
All companies need Digital Marketing, however, small and medium-sized (SMEs) need it more.
Large companies already have well-known and influential brands, and therefore generate thousands of direct visits to their websites without the need for advertising. However, they still advertise incessantly.
On the other hand, SMEs are not able to generate as many direct visits. Therefore, if Digital Marketing is important, it is especially important for this type of company.
So, if you have an SME, bet on Digital Marketing to promote more, sell more and grow more!
