Google Customer Reviews, or Google Reviews, is a feature that allows you to receive feedback from customers who have already purchased products from your online store. In other words, it's a User Generated Content (UGC) tool that can be useful for influencing other consumers to become your customers as well.
HOW DOES GOOGLE CONSUMER REVIEWS WORK?
Google Consumer Reviews works like this: after buying from your online store, customers answer an experience evaluation survey. In this way, they generate content in the form of star ratings:
- Seller Ratings: appear in the form of text ads on the Shopping and in the free listings. They display, for example, a rating from 1 to 5 stars and the number of ratings the company has received, among other data;
- Product Ratings: Appear in ads and free listings. They display a 1 to 5 star rating given to their products by their customers. It is worth remembering, however, that this type of rating only becomes active after at least 50 reviews on all your products.
Anyway, the great advantage of Google Review for your e-commerce is that it facilitates the UGC. Indeed, it allows more qualified consumers to reach the sales pages of your virtual store, boosting your online sales.
HOW TO INTEGRATE THIS RESOURCE INTO YOUR E-COMMERCE?
To integrate Google Customer Reviews into your e-commerce, you must first sign up and set up an account on the Google Merchant Center. Soon after, you will need to sign the Program contract and prepare your team for technical integration.
If you have difficulties performing these and other tasks related to the Shopping Center, don't worry. You can always hire the support of a Digital Marketing agency like Agência e-Plus , for example. Get in touch!
As soon as you can, click on “ Google Ads Support ” and find out how to get that extra help to promote your online store!
