This is the first of a series of monthly posts that I will publish here on the e-Plus agency blog throughout 2020 about the Google sponsored link creation and management platform. To start, I'm going to answer a basic question from internet users: Google Ads or Adwords? What is the correct name of said online advertising program? That's what we'll see next!
Access and read our page “ Sponsored Links for E-commerce ”. Advertise your online store with the specialized support of the e-Plus agency!
GOOGLE ADS OR ADWORDS? THAT IS THE QUESTION!
In mid-2018, Google's directors decided to simplify their ad systems in order to increase the adhesion of new advertisers and optimize the promotion on their multiple sites and also on partner sites.
In this way, the ad development and creation platform called Google Adwords, which was founded in the 2000s, was then called Google Ads. This, in turn, answers the question in the title of this post.
In addition, in addition to being called Google Ads, the ad platform was contemplated with some new features. One of these novelties was the feature called “Smart Campaigns”.
According to Google itself, the Smart Campaigns feature uses Machine Learning. This means that the tool has Artificial Intelligence that allows the system to learn from users' preferences and behaviors.
This learning, in turn, allows the platform to automatically optimize your ads more accurately. With this, it is expected that they can generate more sales with less costs.
Currently, through Google Ads it is possible to create sponsored links for placement on the Search Network, which is composed of the company's search engine, and also on the Display Network, which includes Google's partner sites and platforms such as Gmail and Youtube. .
UPCOMING ARTICLES
Now that you know the answer to the question “Google Ads or Adwords”, take the opportunity to learn more about the next articles in this series. In the following months, posts will be published about:
- How Google Ads works
- Google Ads Editor
- Google Ads Express
- Google Ads Mobile
- Google AdsYoutube
- Google Ads Support
- Google Ads Academy
- Google Ads Certification
- Google Ads MCC
- Google Ads Coupon
- What is Google Ads (summary)
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WHY ADVERTISE YOUR VIRTUAL STORE ON GOOGLE ADS?
Advertise your online store around the clock through Google Ads and thus maintain a steady stream of unique visitors to your sales pages. Thus, ensure that your e-commerce is noticed by the online audience.
In Brazil, the e-commerce conversion rate is around 1%. So if you want to sell 1 product per month, get 100 visitors. If you want to sell 10, refer 1.000 visitors. If you want to sell 1.000 products, advertise until you get 100 visitors to your online store.
The Google Ads platform makes it possible for you to do this instantly. That is, seconds after creating and publishing an ad, it will already be on the web to lead people to the sales pages of your e-commerce site, marketplace or other sales channel.
Access and read our article " What are sponsored links ?". This way, you can learn more about one of the best contemporary digital marketing tools.
