With a focus on e-commerce focused on DIY segment wallcoverings (Do it yourself). GF Casa Decor is today one of the companies that add the most to this market, bringing unparalleled products and experiences to its consumers.
The challenges
Selling Wallpaper, 3D Board and other related products is a big challenge since the public needs to have an exact idea of the amount needed to buy each product, in addition to having the knowledge of how to install it.
It was with these challenges that we started our work of planning and creating the visual identity of the new GF Casa Decor e-commerce.
The Project
GF Casa Decor's e-commerce was planned to be able to highlight the high quality of the products and also to encourage the concept of Do It Yourself, one of the company's brands in the online market.
The category tree has an organization where the end customer can choose, for example, the Wallpaper product, in the options By Print or By Environment, thus facilitating their purchase decision.
Browsing through product categories was also facilitated by being highlighted in the first view of the home page.
A great highlight in the quality of the products was possible through the creation of interactive showcases where the size of the images was used in a creative way thanks to the freedom that the VTEX platform delivers through its advanced CMS of visual content.
The navigation by environments also makes it easier for the customer to visualize the benefits of the products in their own home. In addition, text content was also worked on, which brings competitive advantages when we talk about organic positioning in the Google ranking (SEO).
Multiple showcases containing a prominent banner with the respective collection of products, native functionality of the VTEX platform, added to the descriptive text of the highlighted category also brings numerous benefits to Google ranking.
The Do-It-Yourself concept is highlighted with the product application videos through the YouTube channel, which was integrated into the project directly on the home page in a prominent position.
The possibility of increasing the functionality of the VTEX platform was used to integrate a system for evaluating the quality of purchase and delivery, thus bringing what we call social proof, where testimonials from real customers help in the purchase decision of visitors.
Another interesting integration was that of the latest Instagram posts, which brings greater dynamism to the project, thus promoting daily content updates and creating even more connection with visitors. The functionality is called Instafeed.
On the categories page, filters are designed to make it easier for visitors to find the products they want. The option to show or hide filters makes browsing much more user-friendly.
And also looking for the maximum shopping experience, we created the calculator so that the customer himself can know the necessary amount of each product according to the measurements of his wall or his environment.
And when entering the information and performing the calculation, a buy button is displayed with the amount needed to be added to the cart.
When clicking on buy, the product is added to the cart, and a Mini Cart functionality is displayed where the customer can enter their zip code and the system will return with the most advantageous option in terms of shipping. In this example shipping is free:
The product page also has a video tutorial and the technical sheet.
Results
GF Casa Decor achieved excellent results in organic positioning, where it added more than 3x visits and achieved an average growth of 200% in its revenue.
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