The Google Ads Platform Audience Manager is a tool that allows you to access sources and segments, as well as insights about your audience. Through it you can, for example, generate lists of ideal audiences, which will allow you to be more successful with your ads.
HOW TO USE THE AUDIENCE MANAGER?
To use Audience Manager, start by clicking the “Tools” button on the Google Ads platform. Soon after, in the menu that will open, press the manager button in the “Shared library” column.
Once in the Audience Manager, see that it has two menus, one vertical and one horizontal. The vertical menu contains the following buttons:
- Target Audiences: informs your current target audiences;
- Industries: place where you can create lists of target audiences;
- Your data insights: Here Google provides audience ideas for your ads;
- Your data sources: refers to the source from which the information comes.
In the horizontal menu, finally, we have parameters for viewing your lists:
- Your data segments
- custom segments
- Combined Segments
To create your audience lists, first click on the “+” button in the “Segments” menu. Then, choose one of the options that the Google Ads platform will make available:
- website visitors: creates lists of people who have already visited your sites;
- app users: creates a list of users who have installed your app;
- Youtube Users: create lists of people who have already visited, subscribed or viewed a video on your Youtube channel;
- customer list: generates lists of people who already have a relationship with your brand;
- custom combination: Lets you combine audiences.
As you can see, the Audience Generator on the Google Ads platform helps you create and manage audience segments to which you can target your ads more efficiently for better performance.
SUPPORT TO USE THE FEATURE
If you have difficulties using the Audience Manager, don't worry, as you can always count on Agência e-Plus to help you.
e-Plus Agency is a Google Premier Partner and has been providing Google Ads services to e-commerce businesses for over 5 years. Click the button below to start a conversation with us via our messaging app and receive our support:
