Conquering a customer is good, however increasing the customer base in e-commerce is excellent. Yea! A customer is a customer who buys not just once, but multiple times over a period such as a month or a year. Every shopkeeper must want to have more and more customers.
It is estimated that keeping a customer costs four times less than acquiring a new customer. For every new customer you need to invest heavily in sponsored links, content and other Digital Marketing techniques. But a customer, hmmm, just give it a little push.
Well, in this article, I present five ways to retain your audience in order to increase your customer base. There are five little pushes that will help you turn that customer who bought a product into a regular buyer. Keep reading!
FIVE WAYS TO CONQUER MORE FREGUES ON E-COMMERCE
Parish in e-commerce is the sweetest thing you'll read today. There's nothing better than that to lift your spirits. I can tell you that for shopkeepers like you, this is better than chocolate.
You may be thinking right now, “Ok, Tiago, but how do I increase the number of customers in e-commerce?”. Then I answer you that there are many ways to do this. You can start using, for example:
1 – The “Repeat order with one click” function
Try including the “repeat order” function in your online store. So, if this month a customer buys medicines or basic food items, for example, he may want to make this purchase again next month. And if in the “My Orders” panel there is a button called “Repeat Order”, the customer does not need to select everything again. Just one click and you're done.
2 – The “Recurring Purchase” Tactic
Offer the customer a recurring purchase service. In this way, the purchase of periodic products such as medicines and food is automated. That is, the customer authorizes the periodic billing and automatic shipment of certain products. Imagine having a few dozen or hundreds of these “recurring purchase” subscribers in your online store. How wonderful, right?
3 – The Email Marketing feature
Include email capture forms in your online store and e-commerce blog. Then, create separate email lists for leads, suspects, prospects, customers, and loyal customers . Send personalized messages to each group. These messages should primarily encourage leads, suspects, prospects, and customers to become loyal customers as well.
4 – The “Customer Onboarding” Tactic
The more you integrate your customers, the greater your chances of creating long-term business relationships, that is, of creating more loyal customers. To integrate them, encourage your customers to create an account on your online store, subscribe to your newsletter , contact you via chat or phone, connect with your social networks, download your e-commerce app, etc.
5 – The “Referral Program” feature
Create a brand referral program that rewards your customers who refer your online store to family and friends. For each friend or family member who becomes a customer, you reward the customer who referred them with discounts and loyalty points on purchases. So, in addition to bringing you new buyers, your current customer can become a customer.
IN SHORT
Increasing your customer base is easier than acquiring a new customer. So invest in resources and tactics with the potential to turn your current customers into customers. As I said, there's nothing better to get you excited than a good e-commerce customer.
As soon as you can, click on " Retention " and read a post that presents a key strategy for building customer loyalty and profiting from repeat purchases.
