The growth of digital retail no longer depends solely on attracting new demand, but on stopping the loss of existing sales due to blind spots in operations . This shift in focus towards profitability and efficiency sets the tone for the E-Commerce Brazil Forum 2026 , taking place from July 28th to 30th at Distrito Anhembi in São Paulo . The event moves away from promises of traffic at any cost to discuss the integration of autonomous artificial intelligence, logistical restructuring, and pricing strategies that guarantee the longevity of companies.
In this article you will read:
The essentials about the event in 2026.
- What will be the focus of discussions in 2026? The programming prioritizes themes such as Agentic Commerce, sustainable profitability in marketplaces, Evolution of shipments (PUDO) and the industry's entry into the model Direct to consumer (D2C);
- Who are the confirmed speakers? The congress features market leaders, including representatives from... Google, Magazine Luiza, Samsung, TikTok, Shoulder and Lenovo;
- How will artificial intelligence be addressed? The highlight is the transition of AI from a supporting role to an active media decision-making agent and journey orchestrator, replacing operational work with advanced automation;
- Where can I guarantee participation with a discount? A e-Plus agency 15% discount when purchasing tickets using the promotional coupon F26AGENCIAE-PLUS.
The reconfiguration of the supply chain: Import, Industry in D2C and Marketplaces
The supply chain structure and the role of manufacturers are undergoing a technical and commercial reshaping. The lecture “From Idea to Container ,” for example, will address the transformation of China, which has gone from being just a “cheap factory” to becoming the hub of the new global economy , teaching companies how to structure scalable import operations with a safe margin.
Meanwhile, the direct entry of industry into retail becomes central to the strategy . Experts such as Luciano Camoezi (Midea Carrier), Bruno Costa (Samsung Brazil), and Tiago Caczmareki (Lenovo) will discuss the impact of the Direct to Consumer (D2C) model on marketplaces. The central theme is how these corporations need to break down internal divisions to integrate marketing, supply chain , and customer service , assuming a leading role and full responsibility for the end customer's shopping experience.
In marketplaces, volume at any cost gives way to financial health . In the masterclass on performance, led by Gabriel Bollico (E-commerce Puro) and Geisa Alves (Artesanato em Cobre) , the emphasis is on how pricing, media, and assortment should work together to sustain Customer Acquisition Cost (CAC) and generate real profit.
Agency AI and the Invisible Revolution at the E-Commerce Brazil Forum
What consumers don't see is what has unlocked revenue for major brands. Executives like Beny Majtlis (Shoulder) and Richard Stad (Aramis) will reveal the operational details that prevent lost conversions , proving that reducing delivery days has a greater percentage impact than investing solely in top-of-funnel traffic.
In this context of optimization, freight engineering takes center stage. Mário Rodrigues (Frete Rápido) and industry experts will discuss how to structure shipping to avoid abandoned carts and explore the rise of PUDO (Pick Up / Drop Off) in reverse logistics.
In the technological field, the impact of algorithms on strategic decisions is gaining prominence. The concept of Agentic Commerce will be explored by Caio Gomes (Magazine Luiza) , detailing how AI is now buying media and adjusting bids autonomously . Simultaneously, Gleidys Salvanha (Google) will address how brands can remain relevant and transform this new era into competitive intelligence and consistent business results.
Branding, Content, and Customer Experience
Building value also requires new interfaces. Lucas Vargas' (Nomad) panel will show how applications have moved beyond being strictly transactional channels to becoming the primary interface for trust, convenience, and retention on a global scale.
Content focused on entertainment is becoming a pillar of revenue generation. Gustavo Mondo (TikTok Shop) will present the lessons learned from the first year of discovery commerce in Brazil , while Ciro Bottini and Renan Kfouri (Kwai) will detail the behind-the-scenes aspects of Live Commerce for generating decentralized income.
In the areas of business leadership, Ana Couto will question the paradox of branding in companies , debating why the brand is still treated as a cost, and not as the center of organizational value management. Rony Meisler (Manual de Donos) will address crisis management from the perspective of founders.
To view the full program and list of experts, please visit the event's official speakers page.
Secure your ticket with e-Plus.
As one of the sponsors of the E-Commerce Brazil Forum 2026, e-Plus encourages the qualification and development of new strategies for retail.
To make it easier for you to access the event's content and discussions, we're offering an exclusive 15% discount coupon. Simply apply the code F26AGENCIAE-PLUS at checkout ( click the image below to be redirected to the official ticket purchase page ).
FAQ – Frequently Asked Questions E-Commerce Brazil Forum 2026
When and where will the E-Commerce Brazil Forum 2026 take place?
The event will take place between July 28th and 30th, 2026, at the Anhembi District venue, located in the northern part of São Paulo city. The venue boasts renovated infrastructure to accommodate the main players in the market.
What is Agentic CommerceWhat is the main theme of the event?
Agentic Commerce is the evolution of the use of artificial intelligence in the digital sales ecosystem, where integrated systems gain autonomy to make business decisions, optimize paid media bids, manage inventory, and personalize the customer experience without the need for constant human intervention.
How does the e-Plus discount coupon for Forum 2026 work?
The coupon must be entered directly on the payment screen on the event's official website. By entering the code F26AGENCIAE-PLUS, the system automatically applies a 15% discount to the total ticket price immediately.
