E-Commerce Brazil Forum 2026: How to prepare for the world's largest e-commerce event.

Brazilian digital retail has been concentrating important decisions in just a few days of in-person meetings. The previous edition of this event brought together 42 visitors and generated R$ 2,3 billion in business , according to figures released by the organization, and the demand for 2026 started early: registrations exceeded one thousand interested parties even before the official opening of sales. It is in this scenario that the E-Commerce Brazil Forum 2026 arrives , taking place on July 28, 29 and 30 , at Distrito Anhembi, in São Paulo.

We've already covered what the event is and how the program is structured. This article deals with something else: what to sort out before leaving home. Those who will spend three days at Anhembi are much more productive when they arrive with transportation, schedule, and logistics planned. Check out the itinerary full of tips below.

Before you go: the essentials about the E-Commerce Brazil Forum 2026

• Dates and location: July 28, 29 and 30, 2026, at Distrito Anhembi (Av. Olavo Fontoura, 1.209, Santana), in the northern zone of São Paulo, the event is 100% in-person;
• Format: This is the 17th edition. The topics range from branding, CRM and D2C to artificial intelligence, marketplaces, omnichannel and social commerce;
• How to get there: The nearest metro stations are Portuguesa-Tietê (Line 1 – Blue), about 1,5 km away, and Palmeiras-Barra Funda (Line 3 – Red), approximately 4,5 km away. There is also a bus line and official parking;
• On-site structure: the event will have lockers (luggage handlers) and food, with a food court and food service finger food in the business lounge;
• Discounted tickets: o Coupon code F26AGENCIAE-PLUS guarantees a 15% discount. when purchasing through the official website;
• e-Plus present: We will have a booth at the event, open to chat with anyone who shows up.

How to get to the Anhembi District

Anhembi is located in the northern part of São Paulo, and the most predictable way to get there is by subway . The Portuguesa-Tietê station (Line 1 – Blue) is the closest, about 1,5 km from the venue (a short distance by ride-sharing app and walkable for those who don't mind the journey). The Palmeiras-Barra Funda station (Line 3 – Red) also serves the area, about 4,5 km away.

For those who prefer buses, line 9717-10 (Santana / Jd. Almanara) departs from the Carandiru metro station and serves the Anhembi region.

The organization has not yet confirmed whether there will be shuttle services from the nearest stations. It's worth following official channels in the days leading up to the event (if the service is announced, it will change the plans of those who depend on public transport).

Those arriving by car will find official parking. The main access is through Gate 38, at Av. Olavo Fontoura, 1.209. During peak event times, arriving with plenty of time to spare will avoid queues at both the entrance and registration.

What to bring and how to use the venue's facilities.

There will be three days of intense activity between plenary sessions and the business hall. You can arrive light, because the event will have lockers to store luggage, coats, and materials (prices haven't been confirmed yet, but the structure is planned). This is especially helpful for those coming from other cities who arrive at Anhembi with luggage already in hand.

Food is provided within the venue. In addition to the food court with diverse options, there will be finger food service in the business lounge, allowing you to eat without missing the conversations and demonstrations happening there. Even so, a water bottle and a portable charger are worth bringing: a dead phone in the middle of the afternoon is the kind of thing that hinders networking and note-taking.

How to organize your agenda for the E-Commerce Brazil Forum 2026

The E-Commerce Brazil Forum 2026 program covers a wide range of topics, and trying to keep up with everything is the quickest way to miss out on nothing. Branding, CRM, consumer behavior, D2C, data and intelligence, entrepreneurship, AI, customer experience, innovation, marketing, marketplace, omnichannel, social commerce, and technology share the spotlight over the three days.

The method that works is to choose beforehand. Define two or three themes that resonate with your current operational needs and organize your day around them, leaving time free to circulate through the business hall and make connections. A marketplace manager and a marketing director don't need to attend the same presentations, and trying to attend both tracks usually means rushing from one pavilion to another without absorbing anything.

It's also worth setting aside a block of time just for the business area. This is where platforms, agencies, and suppliers showcase what they're doing in practice, and where a good part of the event's value happens offstage. Make a list beforehand of the companies you want to visit.

Discounted tickets for the E-Commerce Brazil Forum 2026

Tickets are purchased through the event's official website . On the payment screen, simply enter the coupon code F26AGENCIAE-PLUS to automatically apply a 15% discount to the total price . The discount will appear immediately after entering the code.

Since demand for 2026 started high, with a thousand registrations before the official opening of sales, securing your ticket in advance is the safest decision, and the discount makes it worthwhile to book early.

Come visit e-Plus at the event!

We will have a booth at the E-Commerce Brazil Forum 2026. If you follow our content, this is your chance to speak personally with the people behind it and exchange ideas about the real challenges of your operation (platform migration, channel integration, automation, data). Stop by our booth, even if it's just to introduce yourself.

FAQ – FREQUENTLY ASKED QUESTIONS