ExpoEcomm Goiânia 2026: What to expect from the final stop on the e-commerce circuit.

What makes a city close the largest e-commerce circuit in Brazil? ExpoEcomm Goiânia 2026, scheduled for October 20th, answers this question as it concludes a year with 8 editions spread across the country (the longest schedule in the event's history, according to the organizers). Goiânia is not the final stop by chance; the capital of Goiás concentrates a digital market that has been growing at a rate above the national average, and it is in this scenario that retail, marketing, and technology professionals from the region gather to discuss what changes from now on.

The essentials of ExpoEcomm Goiânia 2026

• ExpoEcomm Goiânia 2026 will take place on October 20th.Starting at 13 PM, at the Goiânia Convention Center (Gate 01);
• This is the last of the 8 editions of the ExpoEcomm circuit in 2026., the largest ever held by the event;
• Goiânia hosts the largest e-commerce event in the Central-West region.The 2025 edition brought together more than 1.200 professionals, according to the organizers.
• The program focuses on lectures about Artificial intelligence, marketplaces, performance, and data usage in digital retail.;
• e-Plus is a sponsor and will have a booth at the event., focusing on the evolution of operations in VTEX e Shopify and in the model CS Flex;
• The eplus coupon guarantees a 30% discount on the ticket.

Goiás, a digital market that is growing above the national average.

Closing the circuit in Goiânia makes sense when you look at the state's numbers. Between 2016 and 2023, Brazilian e-commerce grew by 286%. In the same period, Goiás advanced 399%, jumping from R$ 1,2 billion to R$ 6,2 billion in online sales . It was the second highest growth in the country, behind only Alagoas. The data comes from FecomercioSP , based on the National Electronic Commerce Observatory and IBGE.

This progress is not a recent phenomenon. In February 2026, retail sales in Goiás grew by 3% compared to the same month of the previous year, while the national average was 0,2% , according to the IBGE's Monthly Trade Survey . It is a market with a real foundation: industry, agribusiness, fashion, and food are migrating to digital platforms and supporting increasingly structured operations.

For those selling in the region, the message is clear. Consumers in Goiânia already buy online frequently, and the competition is no longer just the corner store. Understanding how to orchestrate your own store, marketplaces, media, and data has become essential for growth without losing margins, and that's exactly the kind of conversation ExpoEcomm brings to the city.

What to expect from the lectures at ExpoEcomm Goiânia 2026

The program follows the same format as previous editions of the circuit: practical content presented by those who operate e-commerce on a national scale. Artificial intelligence is expected to be a central theme in many of the talks, both in its application to sales and customer service, and in discussions about GEO , the optimization of content to be cited by AI search engines such as ChatGPT, Gemini, and Perplexity. This represents a concrete change in how consumers research and make purchasing decisions.

Marketplaces, performance media, and data usage round out the most recurring themes, alongside case studies from brands that have already solved problems that most operations still face. The format of stages and exhibitor areas brings the audience closer to technology providers and other retailers at different stages of maturity.

The full list of confirmed speakers is available on the event's official website; click HERE to view it.

e-Plus at ExpoEcomm Goiânia 2026: evolution, CS Flex, VTEX and Shopify

e -Plus will be among the sponsors, with a booth dedicated to a specific topic: how to truly make an e-commerce operation evolve . After more than 13 years leading projects on platforms like VTEX and Shopify , the agency has gained a clear understanding of what hinders growth. In most cases, it's not a lack of tools or channels, but a lack of strategic direction and governance to coordinate everything.

This is the problem that CS Flex aims to solve. The model combines strategic Customer Success, continuous governance, prioritization, and coordinated access to multidisciplinary experts (from development and SEO to CRM, media, and data). In practice, the operation moves away from reactive execution and starts working with an organized backlog, follow-up cadence, and defined responsibilities, always connected to business objectives.

The service operates in two modes. In the first, e-Plus assumes complete governance, a format suitable for companies without a structured internal digital team. In the second, it acts as a strategic extension of existing teams . According to e-Plus , operations that adopt this model can achieve gains of over 150% in operational efficiency, resulting from prioritizing what truly generates impact.

At the booth, the goal is to go beyond CS Flex and discuss paths of evolution in VTEX and Shopify : when it makes sense to migrate, how to get more out of the platforms, and what separates a store that merely functions from an operation that scales.

It's worth the visit and the discount.

If you work in retail, e-commerce, or marketing in the Goiânia region, the final stop on the 2026 tour is a great opportunity to update your strategy before the year ends . Take advantage of the eplus coupon to get a 30% discount on your ticket and visit the e-Plus booth to discuss your operations – no need for a prepared speech.

Before the event, it's worth exploring other content on the e-Plus blog to arrive well-prepared. And, if your operation already has a significant volume, the conversation about CS Flex can begin right there, on October 20th.

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