ExpoEcomm Belo Horizonte 2026: what to expect from the event that shakes up e-commerce in Minas Gerais.
The Brazilian e-commerce calendar for 2026 has gained a traveling protagonist. Throughout the year, ExpoEcomm toured Porto Alegre, Salvador, Fortaleza, Blumenau, and Curitiba . Now, on August 25th, ExpoEcomm Belo Horizonte arrives to energize the digital retail sector in Minas Gerais. The event brings together professionals, platforms, and leaders from the sector in an intense agenda of content and networking. For e-Plus, it's another confirmed stop!
In this article you will read:
ExpoEcomm Belo Horizonte: the essential points
- Date and place: August 25, 2026, in BeFly Minascentro – Avenida Augusto de Lima, 785, Belo Horizonte (MG).
- National circuit: Belo Horizonte is the sixth city to host ExpoEcomm in 2026, following Porto Alegre, Salvador, Fortaleza, Blumenau, and Curitiba.
- e-Plus present: The agency is participating in the event with its own dedicated space.
- Confirmed lectures: Leaders from Drogaria Araujo, Seculus Relógios, and Tambasa Atacadista are already on the schedule.
- Tickets: available on the event's official website.
- Public: Retailers, managers, and decision-makers in the e-commerce sector in Belo Horizonte and the surrounding region.
ExpoEcomm arrives in Belo Horizonte.
ExpoEcomm has established itself as one of the leading e-commerce event circuits in the country. Each edition takes the event to a new capital city, offering a combination of lectures, exhibitors, and networking opportunities. In 2026, the itinerary began in Porto Alegre and continued through Salvador, Fortaleza, Blumenau, and Curitiba. Belo Horizonte is the next stop.
The proposal is straightforward: to connect those who operate online stores with those who offer technology, services, and expertise to the sector. Therefore, the public can find platforms, agencies, payment solutions, logistics, and marketing all in one place. Furthermore, the content agenda features real-world case studies of operations facing the same challenges as Brazilian digital retail.
Who will be on stage at ExpoEcomm Belo Horizonte?
The ExpoEcomm Belo Horizonte program brings together names with significant experience in national retail. Among those confirmed are André Giffoni, Director of Digital Strategy and Customer Relations at Drogaria Araujo. Bruna Ferreira, Head of E-commerce at Seculus Relógios, is also on the list. Hiago Soares, Head of E-Commerce and Digital Marketing at Tambasa Atacadista , completes the list of previously announced highlights.
These professionals bring the perspective of those who operate in the field daily. Therefore, the lectures tend to go beyond theory . The audience gains access to decisions, lessons learned, and strategies tested in large-scale operations. For this reason, the content is usually one of the biggest attractions of the event.
Minas Gerais on the innovation radar
The choice of Belo Horizonte is no accident. Minas Gerais is among the main centers of entrepreneurship and innovation in Brazil. The state is home to a robust ecosystem of startups, industries, and retailers in full digital expansion. Thus, the arrival of ExpoEcomm in the capital of Minas Gerais finds a prepared and active audience.
For e-Plus , this is a particularly anticipated moment. The agency sees a concentration of operations with strong growth potential in the region. This is precisely the type of project the company works with on a daily basis.
e-Plus in the Minas Gerais edition
e-Plus is an e-commerce agency specializing in the VTEX and Shopify platforms . The company structures digital operations for industries, retailers, and growing brands. Their work combines platform implementation, performance, CRO, CRM, data, and technology in a continuous model: CS Flex.
At ExpoEcomm Belo Horizonte, the team will be at the booth to talk with those looking to improve their operations. Whether it's structuring a new store, migrating platforms, or optimizing results, the invitation is open. Anyone passing through BH on the 25th can take the opportunity to exchange ideas directly with the agency's specialists.
ExpoEcomm Belo Horizonte promises a full agenda for those involved in digital retail. If you are from Belo Horizonte or the surrounding area, this is your opportunity to bring your business closer to the main discussions in the sector. Secure your ticket through the event's official website: eventos.expoecomm.com.br/bh . And if you want to discuss the evolution of your e-commerce business, stop by the e-Plus booth; we'll be there.
FAQ
When and where will ExpoEcomm Belo Horizonte 2026 take place?
ExpoEcomm Belo Horizonte will take place on August 25, 2026, at BeFly Minascentro, located at Avenida Augusto de Lima, 785, in Belo Horizonte (MG). The event is part of the national ExpoEcomm circuit, which in 2026 has already passed through Porto Alegre, Salvador, Fortaleza, Blumenau, and Curitiba before arriving in Minas Gerais.
How do I buy tickets for ExpoEcomm Belo Horizonte?
Tickets are available on the event's official website. Simply visit the Belo Horizonte edition page, choose your ticket type, and complete the registration. It's worth securing your ticket in advance, as demand for events in this sector tends to be high.
Who will be speaking at ExpoEcomm Belo Horizonte?
The program features leaders from major retail operations. Confirmed speakers include André Giffoni (Drogaria Araujo), Bruna Ferreira (Seculus Relógios), and Hiago Soares (Tambasa Atacadista), as well as other industry professionals who will be part of the agenda.
What is e-Plus doing at ExpoEcomm Belo Horizonte?
e-Plus is participating in the event with its own booth. The agency specializes in e-commerce on the VTEX and Shopify platforms and structures digital operations for industries, retailers, and brands. At the event, the team will be welcoming visitors interested in improving their online stores.
