E-commerce statistics in Brazil: BRL 28 billion in revenue in 2013.
Every year the numbers of e-commerce in Brazil are surprising and the growth rates show that this scenario will not change anytime soon.
In fact, e-commerce is considered one of the fastest growing markets in Brazil. And the data above all point to a scenario of constant growth in the future.
To fully understand everything involved in e-commerce in the country, we will present a series of statistics that provide a true X-ray of this market over the last 13 years.
E-commerce statistics in Brazil: annual revenue
Since 2001, when it started to be measured, Brazilian e-commerce already had a turnover of R$ 0,54 billion (billion reais). Ten years later, in 2011, the revenue of this market had already reached the mark of R$ 18,7 billion.
As can be seen, the variation in the last five years (from 2009 to 2013) shows an average growth rate of 28,6%. In addition, in 2010 alone, e-commerce revenue grew by 40% over the previous year.
Well, check out the complete e-commerce billing data in Brazil below:
BILLING YEAR VARIATION
2013 BRL 28,00 billion 24%
2012 BRL 22,50 billion 20%
2011 BRL 18,70 billion 26%
2010 BRL 14,80 billion 40%
2009 BRL 10,60 billion 33%
2008 BRL 8.20 billion 30%
2007 BRL 6.30 billion 43%
2006 R$ 4,40 billion 76%
2005 R$ 2.50 billion 43%
2004 R$ 1.75 billion 48%
2003 R$ 1.18 billion 39%
2002 R$ 0,85 billion 55%
2001 BRL 0,54 billion
E-commerce statistics in Brazil: best-selling areas
Although companies from the most varied areas and segments have invested in e-commerce, some manage to stand out. These, in turn, have shown very satisfactory results with regard to electronic marketing.
As for categories, leading the TOP 10 best-selling areas is the fashion and accessories sector , which represents 19% of everything sold through e-commerce.
Right behind this sector, in second place, is the cosmetics, perfumery and personal care area , with 18%. Finally, completing the podium of the three areas that generate the most revenue in this market is the home appliance segment , with 10% of all transactions.
E-commerce statistics in Brazil: “Fashion and accessories” category is the best seller in the country.
Next, you can check out the other areas that complete the ten most successful when it comes to virtual sales:
4th Place : Books/Magazines/Newspaper Subscriptions: 9%
5th Place : Computer Science: 7%
6th Place : Telephony/Cell Phones: 6%
7th Place : Home and Decoration: 6%
8th Place : Electronics: 5%
9th Place : Sports and Leisure: 5%
10th Place : Toys: 3%
E-commerce statistics in Brazil: qualitative data
In addition to all the quantitative data presented above, also check out some qualitative data from the field:
– 58,6% of e-commerce consumers belong to Class C;
– Among people who purchased products through e-commerce in 2013, 85,96% considered themselves very satisfied with the acquisition;
– The Average Ticket of purchases made in 2013 reached R$ 359,46;
– 65% of consumers who purchased products through virtual stores in 2013 are from the Southeast region.
– Most online purchases are made by women. In fact, they are 55% of total e-commerce consumers;
– The age group that stands out in this modality is the group between 25 and 35 years old;
– Among the factors that stand out the most when making a purchase decision are trust in the store, with 16%; the price and free shipping, with 14%; and delivery time, with 13%;
– Sales from mobile devices represented, in 2013, 3,6% of all transactions.
E-commerce statistics in Brazil: conclusion
With all the statistical data presented in this article, you can have more knowledge about everything that involves the e-commerce market in Brazil.
The scenario for 2015 is even more favorable for the growth of virtual stores and other e-commerce sites. So, it is up to entrepreneurs to be prepared to profit through virtual marketing.
How to open a virtual store and enter e-commerce?
E-commerce statistics in Brazil: planning increases the longevity of the business.
Want to get into e-commerce? If so, read the checklist we've provided below. It contains a step-by-step guide to help you develop an e-commerce site . Check it out:
• Study the sector : to better understand e-commerce, read two or three books by different authors on the subject. Also read e-commerce blogs like the e-Plus agency blog and stay up-to-date on the latest news. Take some courses like those offered by ComSchool ;
• Choose a niche : After getting to know the e-commerce market better, choose a niche to work in. Remember that this niche should have high demand and low supply. This way, you will have a better chance of success;
• Make a plan : create a Business Plan for e-commerce . Or, if you prefer, use the " Startup e-commerce " entrepreneurship method. The difference between these two methods is that in the first you plan everything first and start doing it later. In the second, you learn by doing;
• Open a company : an online store needs a CNPJ (Brazilian tax ID number), as this is the only way to issue invoices to consumers. To do this, you will have to open a company. The first step is to choose the company size. Access and read the article " How to open an e-commerce company " to learn more about this;
• Choose an e-commerce platform : analyze the main e-commerce platforms on the market and choose the one with the best possible scalability, because that way you can grow. After all, your store won't stay small forever, will it?
According to Sebrae, planning increases the longevity and success of a business.
How to manage e-commerce?
Finally, after setting up your e-commerce business, you'll need to dedicate yourself to its administration. You'll have to manage digital marketing , logistics, accounting, HR, etc. If the online store is small (a micro-entrepreneur company, for example), you can do all this yourself. But if it's large, then you'll need a team. Think about it!
