In early 2021, the e-Plus Agency received the challenge of migrating its ecommerce platform and the choice was for the VTEX platform where the shopping experience and the search for increased revenue were essential for this decision.
The category menu was carefully planned to facilitate the search for products, including a special menu with the special promotions carried out by the store.
Thanks to the freedom of the VTEX platform in creating the layout and user experience, several features were created with the aim of facilitating the purchase of different products and always with the goal of increasing the average ticket of each order.
The layout promotes the easy display of products according to the color palette of the desired environment.
To promote the sale of product kits and the consequent increase in the average ticket, a space was created with multiple windows where visitors can “walk” through different departments and buy different products with just one click. There are two options for this purpose: Add selected products or Add all products.
Another feature that brings a lot of dynamism and facilitates the purchase of products according to an environment set up is the functionality of inspirations where the visitor can choose the product that interests him most from an environment. By clicking the + button, he can view the price and click the buy button.
Results
After migrating to the VTEX platform , Ela Decora achieved significant results, such as a 71% increase in overall visits and a 68% increase in total revenue.
Do you want to know the VTEX platform and all the solutions that the e-Plus Agency has for your e-commerce? Just click on the button below:
