Email Marketing for promotional e-commerce is one of the types of messages you can use to convert leads into customers
Email marketing for e-commerce is a tool that aims to transform leads (subscribers) into customers and convert existing customers into loyal patrons of your online store.
In this context, there are several types of messages that you can convey to your leads and customers via E-Mail Marketing, check out some examples:
• Birthday Email Marketing:
This is the type of message that has the potential to make the lead feel special for having been remembered by your online store exactly on the day they complete another day of life. Along with congratulations, take the opportunity to send a product or service offer at a good discount.
• Cart Abandonment Email Marketing:
Shopping cart abandonment can occur for various reasons, such as slow or frozen websites, prices exceeding expectations, discovering that shipping is not free, etc. A message like "Your cart contains a promotional item," for example, can encourage the consumer to return to the site and complete the purchase.
• Email Marketing for loyalty program:
After creating a loyalty program for your e-commerce business, you should promote it in various ways online, including email marketing. Prepare a message highlighting some of the benefits and include a link so leads can complete the reading on the program's specific page.
• Email Marketing for promotional e-commerce:
In this mode, you must create a message with product offers compatible with the customer's or lead's history. You can insert product images and prices, as well as a button with calls to action such as “Check it out”, “Click and learn more”, etc.
• Informative Email Marketing:
Informative email marketing, or newsletters, are the ideal type of message to announce news about your video channel or e-commerce blog . These emails can contain images, a short summary, and a link with a call to action such as "learn more," which directs the lead to a content page.
According to a study by Campaign Monitor, every dollar invested in E-Mail Marketing generates a return of US$ 38,00 for your company.
