Over the past 30 years, e-commerce has completely changed the way we buy and sell things, opening up a universe of possibilities for consumers and retailers alike. And Brazil, it's worth mentioning, is booming in this scenario, with more and more online stores and a market that continues to grow. However, compared to countries like the United States, we still have a long way to go. In this post , learn some facts about Brazilian e-commerce and e-commerce worldwide! Keep reading!
- As soon as you can, read also: “Global retail: e-commerce generates more than 20% of sales worldwide"
E-COMMERCE DATA IN THE WORLD
Do you know how many online stores exist in the world today? According to data from Built With compiled by Practical Ecommerce , there are over 26 million. That's a lot of stores, isn't it? But they're still nowhere near dominating commerce as a whole. This is because in 2023 e-commerce represented 19% of global retail sales and is expected to reach 25% by 2027. Therefore, there's still plenty of room in e-commerce for your next store, so don't worry.
Just to give some context, when it comes to e-commerce worldwide, the USA is in first place. This is because this country has half of the world's e-commerce websites . We're talking about more than 13 million, according to data from Practical Ecommerce / Built With. To give you an idea of the USA's dominance, the second place in the ranking , the United Kingdom, has only 1,2 million.
Brazil comes in third, but with only 811.000 e-commerce websites . We say "only" because it's very little compared to the US. While the US holds 50,6% of the world's e-commerce stores, Brazil has only 3,1%. Following are Germany with 728.000, Australia with 691.000, France with 573.000, and Russia with 543.000 e-commerce websites .
As you can see, despite being in third place in the ranking , Brazil needs to accelerate its pace and bring more retailers into e-commerce. And there's no shortage of tools to do this. Check out some of the most important tools used here in this context below!
TECHNOLOGIES ON THE RISE IN BRAZIL
According to information from February 2025 obtained from the Built With website , among the technologies trending in Brazil that can be used to implement, manage, and boost e-commerce are:
Marketing Tools:
- Paypal Marketing Solutions: 24.687 Brazilian websites use this technology;
- RD Station: in use on 24.661 Brazilian websites;
- Activecampaign: present on 20.849 Brazilian websites.
Hosted eCommerce Solutions:
- Shopify: in use on 118.312 e-commerce sites in Brazil;
- Wix Stores: in use in 99.102 online stores;
- cloudshop: present in 64.093 stores online.
Solutions for large companies:
- VTEX: in use in 2.720 online stores in Brazil;
- JET eCommerce: 521 websites use this platform in the country;
- wake commerce: used by 445 stores online.
Even though e-commerce is booming around the world, there is still plenty of room for growth in many countries. With the internet becoming increasingly accessible and technology advancing, e-commerce will continue to be a key part of global trade in the coming years.
RECOMMENDATIONS FOR RETAILERS
Given the above scenario, e-commerce continues to expand worldwide, but Brazil still has a long way to go compared to other countries, such as the United States. Therefore, here are some important recommendations for Brazilian retailers in this regard:
- Invest in modern technologies;
- Improve the consumer experience online;
- Attract more consumers through Digital Marketing tools;
- Have efficient logistics;
- Implement a personalized service system;
- Perform data analysis and create actions for continuous improvement.
By following these recommendations, Brazilian retailers like you will certainly be able to better leverage the potential of e-commerce worldwide and build successful businesses in the online market . Make it happen!
