With over 50 years of experience and 150 physical stores serving the public in the North and Northeast, Drogaria Globo came to Agência e-Plus in search of a new e-commerce technology. This was because the previous solution no longer met their growth needs.
DROGARIA GLOBO'S PROJECT WITH VTEX
The new Drogaria Globo store was implemented using the VTEX platform and its layout implemented in the CMS Framework.
To deliver an excellent shopping experience, a key point of the project was that each physical store would be responsible for fulfilling the orders of customers who were located closest to the store. Therefore, it should offer the option of Buy Online and Pick Up in Store. In addition, it should offer Ship From Store, where each store sends the order directly to the consumer's home.
Architecture and features
The project architecture utilizes the native functionality of the VTEX Franchise Accounts platform. This way, each store has a dedicated OMS (Order Management System) where the manager can view orders placed and track their status until delivery.
With the VTEX franchise account functionality, each store can also receive its own payment. This is because the acquiring process belongs to each account, giving the company more tax freedom.
Another important point is the Our Stores page, where we organize all the stores by lists and by service region, offering address information and opening hours.
Another facility offered by Drogarias Globo is the scheduling of tests for Covid. A page was created listing the various test models and also the participating stores with their respective integration with Whatsapp for scheduling.
The layout creation stage took into account a shopping experience model that encourages the purchase of more units per product, highlighting the advantages through tags and using the VTEX promotions module.
RESULTS OF DROGARIA GLOBO'S PROJECT WITH VTEX
Observing all the best practices indicated by Google for a good result in On-Page SEO and also the best shopping experience added to Smart Checkout, sales have grown at a rate of 30% per month since its launch.
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